Imc Nike - 875 Words

Integrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan â€Å"Just Do It†, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their†¦show more content†¦Another traditional marketing tactic has been to utilize super star basketball players such as Michael Jordan to advertise their products, namely shoes. When the only option was print or television, Nike used star athletes to showcase their products and influence the decision of shoe buyers. Couple the desire to play like Michael Jo rdan, with slogans that make the average feel invincible and you create brand magic. Looking at the marketing flow chart, Nike has always had a clear vision and mission. The company has used the power of words to influence how buyers of athletic apparel think. Nike has also taken those words and backed them up with a product that has delivered quality over and over throughout the years. Through clear objectives and strategy to become the largest athletic apparel name brand, Nike has succeeded in being viewed as both trendy and classic. When you look at the difference between digital venues and traditional venues, digital amounts to the trendiness, while classic equates to the traditional approach they have maintained. This leaves no room for improvement in their tactics. If a company uses integrated marketing communications to ensure that every message through every channel is consistent and targets the right audience the marketing efforts will be successful. References Cendrowski, S. (2012). NIKES NEW MARKETING MOJO. Fortune, 165(3), 80-88. Levin, L. A., Show MoreRelatedNike Imc Campaign4712 Words   |  19 PagesAdvertising and Public Relations | | Executive Summary Best known for their â€Å"Just do it† branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as â€Å"ASICS†, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the worldRead MoreNike Intergrated Marketing Communication Plan3554 Words   |  15 PagesIntegrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficialRead MorePromotion Strategy: Nike Athletic Shoes1088 Words   |  4 PagesPromotion Strategy: Nike Athletic Shoes Currently, Nike has a strong promotional strategy for its shoes. The just do it slogan has been around for years, and most people can clearly identify that slogan as belonging to the Nike brand (Nike, 2012). Nike also uses many different celebrities and famous people to market their products. When athletes that everyone recognizes wear Nike shoes, it only makes sense that others who admire those athletes would also want to wear those shoes. The more athletesRead MoreNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreThe Key Attributes And Benefits Of Nike Free Running Shoes973 Words   |  4 PagesThe key attributes and benefits of Nike Free running shoes is how this shoe demonstrates advantages of barefoot training. Nike Free running shoes allow freedom, and allows for individual’s to have a good grip and flex in their feet, while exercising the muscles in a natural way. Exercising these muscles allow individuals to accomplish some benefits for their performance. Also, this shoe empowers flexion and expansion, an d these shoes are very lightweight. Nike Free has unique selling points suchRead MoreNikes Imc Plan5035 Words   |  21 Pages1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.2 Nike Origin and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Roles of Marketing and Public Relations in Modern Organizations1808 Words   |  7 Pagesmarketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations are becoming increasingly blurred, making it diff icult to differentiate between the two functions. This essay aims to examine the two roles in the light of the emergent phenomenon of IMC to determine their individuality as well as their interdependence on each other for the best possible outcomes. Read MoreThe Analysis of Marketing Communications Campaign with the Case of Nike Football Shoes2352 Words   |  10 Pagescommunications campaign in sport industry. The model includes five parts: Align with marketing objective, consider the target market, set promotional objectives and develop promotional mix. Finally, I will take Nike as a case study; evaluate their practice on these steps, and show how Nike company promote their football shoes on their marketing communication campaign. Literature Review Schramm (1960) argues that there are four key components involved in communications process: sender, message, mediaRead MoreIntegrated Marketing Communications4706 Words   |  19 PagesShows examples of communication noise that affects television. Question for Students: Can you think of additional examples of noise in advertising or marketing communications? Integrated Marketing Communications Integrated marketing communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program, which maximizes the impact on consumers and other end users at a minimal cost. This integration affects all ofRead MoreBehavior And The Perception Of The Shoe Industry1554 Words   |  7 PagesMost of the answers across all of the conducted interviews tended to be very consistent in regards to habits and the perception of the shoe industry as a whole. The interviews indicated that either Nike or Adidas tended to be the brand of choice due to perceived quality and most subjective measures such as styling and comfort. As far as where interviewees were most likely to purchase their shoes, sporting goods stores such as Sports Authority and Modell’s (both in-person and online purchases) or

How I Paint My Own Reality - 2134 Words

At its simplest, identity is who one is and can be divided into personal, social and cultural. Personal identity is the state of self as an individual, personal experiences and who one is outside of collective assembly. Adversely, social identity takes into consideration position in society and belonging in groups. These may include gender, class and ethnicity among others and shape a person’s sense of self in terms of how much power and social standing they have. Cultural identity is expression of culture and surroundings, like beliefs and traditions. In her art, Frida Kahlo explores all these aspects of who she is. She has been quoted as saying â€Å"I never paint dreams or nightmares. I paint my own reality†. This quote could be a response to Andre Breton, poet and artist, who described Kahlo’s work as surrealist. While many could not begin to imagine the pain expressed in Kahlo’s art and were quick to pass it off as surreal, the quote states that the e vents and emotions described are real and present. â€Å"I paint my own reality† reflects how Kahlo paints her identity and significant events in her life. The fact that she paints her experiences mirrors the quote, as she is painting what she lived through. In other words, she paints her reality. Frida Kahlo was born as Magdalena Carmen Frida Kahlo in Mexico in 1907. She suffered from many medical problems. At 7 she contracted polio. Later, at 18 she was in a streetcar accident which resulted in various injuries, most significantlyShow MoreRelated Michelangelo and The Sistine Chapel Frescos Essay1441 Words   |  6 Pages10th of May 1508 I signed a contract to agree to fulfill Pope Julius’commission on painting the ceiling of the Sistine Chapel. I had bad feelings about thewhole thing from the day Julius commissioned me to paint instead of sculpt. I am anarchitect and sculptor not a fresco painter. It is not that I doubt my ability’s to completesuch a task, but I believe that there are other artists that would be much better suited for the job than I. It is of course an honor to be chosen to paint such a ceiling andRead MoreColor Symbolism, The Invisible Man, By Irving Howe1584 Words   |  7 Pagesdescribed by Irving Howe in his 1952 review of Ralph Ellison’s Invisible Man â€Å"This novel is a soaring and exalted record of a Negro s journey through contemporary America in search of success, companionship, and, finally, himself;†. Invisible Man paints a portrait of self-discovery through a narrator who journeys through the dialects and microaggressions of American Multiculturalism. Displaying an Alternate Universe where obvious symbolism is presented not only the audience, but the narrator as itRead MoreAnalysis Of The Invisible Man By Irving Howe1584 Words   |  7 Pagesdescribed by Irving Howe in his 1952 review of Ralph Ellison’s Invisible Man â€Å"This novel is a soaring and exalted record of a Negro s journey through contemporary America in search of success, companionship, and, fi nally, himself;†. Invisible Man paints a portrait of self-discovery through a narrator who journeys through the dialects and microaggressions of American Multiculturalism. Displaying an Alternate Universe where obvious symbolism is presented not only the audience, but the narrator as itRead More Art Comparison Essay1701 Words   |  7 Pages These are the thoughts that came to my head as I gazed at two works of art by two Mexican artists at MoLAA museum of art . I visited two museums, Bowers Museum of cultural Art in the heart of Southern California and the Museum of Latin American Art in Long Beach for my report unfortunately I only liked the works in MoLAA and will talk about it through out my paper. I will talk about two Mexican artists Rafael Cauduro and David Alfaro Siqueros that caught my eye, and made me want to learn more ofRead MoreWhy I Don t Have A Home1534 Words   |  7 Pagestheir home. But for me? I don’t have a home. The year is 750 AD and I live in the capital of The Tang Dynasty(618-907), Chang’an; the cultural center where you can thrive as a person; making me part of Ancient China’s â€Å"Golden Age(â€Å"Ancient China For Kids† 6).† However, I don’t feel my sense of belonging here. I’m in a place I didn’t ask to be in: being a young orphan girl, trying to make a living on my own. I have no relation with the top class imperial family, nor am I involved with any sort ofRead MoreMy Study Of Landscapes And Landscape Theory1637 Words   |  7 Pagesthe sleepy grandeur of nature is stirred up†¦ arouses the inner force of the subject†¦ and laid the groundwork of the sublime tradition’. (B.Beckley, 2001) This became my main area of focus for my work; to create a series of paintings showing the power and unpredictability of nature over a landscape. In my previous project I began my study of landscapes by focussing on our everyday surrounding and variances in landscapes being dependant on individuals social and cultural differences. In LandscapeRead MoreAnalysis Of Carmen Frida Kahlo1172 Words   |  5 Pagesthe child. She expressed her feelings of pain and frustration in a painting which she painted in 1932 called â€Å"Henry Ford Hospital†. Frida once said, â€Å"My painting carries with it the message of pain† (Frida Kahlo). The painting was a reflection of how Frida felt when she had a miscarriage and was not able to bear a child. In the painting, Frida paints herself lying in a bed unclothed with sheets that are covered with blood inside an empty room, with brown carpet and the sky being blue. Her body isRead MoreStarry Night By Vincent Van Gogh1302 Words   |  6 Pagesartist himself. When people hear the name â€Å" Vincent Van Gogh,† most automatically think of the crazed artist that cut off his own ear and would consume paint. Starry Night by Van Gogh is arguable one of the best renowned painting of all time. If you were to google â€Å" Vincent Van Gogh† the suggested search would recommend his painting â€Å" Starry Night.† Giving insight to just how popular his painting is. There are a lot of things that did play in the making of Starry Night, and his mental stake was oneRead MoreThe Museum Of Modern Art1358 Words   |  6 Pages I chose to travel to the Museum of Modern Art for this assignment. Once I was there, I wasn’t sure which artwork I wanted to focus my analysis on. At first I was overwhelmed by the sheer enormity of the museum (I have never been), but after a little while I gained my bearings and began to explore for 20th century art. After viewing many of the paintings that we discussed in depth in class and many that we did not, I decided to write my analysis on â€Å"Street Light,† by Giacomo Balla. I chose thisRead MoreMajor Themes And Societal Importance Of The Heart Of Darkness1302 Words   |  6 Pagesunnamed narrator expresses the belief that imperialism is fundamental in distributing a nation’s power. For example, when talking about the beauty of the Thames in part 1, the narrator does not describe its physical attributes, but instead explains how it has served some of the greatest explorers and their dreams. He says, â€Å"What greatness had not floated on the ebb of that river into the mystery of an unknown earth!...The dreams of men, the seed of commonwealths, the germs of empires† (Conrad, 5)

Culture Views on Health Free Essays

Jessica Knott UOP HCA 230 04-19-2010 Cultural Views on Health Health can have different meanings to different people and in their cultures around the world. A person’s health is not any different when it comes to an individuals, nor does it matter what part of the world they are in but they still have the same thing in common physical, mental, social, and spiritual beings. A person’s health refers to how they feel and also how they relate to their environment and the people that share that environment with them. We will write a custom essay sample on Culture Views on Health or any similar topic only for you Order Now People’s lives and morals are a combination of the different areas is what makes them who they are, and this does not change because of the area where they are from. A person who is happy and has a healthy lifestyle has created a healthy balance of their physical, social, spiritual, and emotional part of their life. â€Å"There are different ways of looking at health. Every culture has a concept of health that is probably different to that of others† (Capdevila, 2006) A person’s upbringing or background can affect the medical treatment they receive. Some cultures believe in holistic medicine. Some cultures treat their people with such practices without seeking treatment from a clinic or facility. The ethnic, cultural, and personal belief of an individual can affects the ability to receive care. For example in China herbal and holistic medicines are use everyday to help treat patients. These remedies have been used for centuries and continue to be passed down from generation to generation. Now Asian Americans have faith and believe in plants and their healing properties. The new fad in American culture of wellness and feeling the harmony between the mind, body, and spirit has its roots also in the Chinese culture. American culture looks for healing in new modern techniques of medicine and in technology. Americans usually say that we treat the disease and not the patient because we don’t have a patient without the disease. A lot of people believe that the herbal approach is helpful, while others do not believe. Some people believe that it should not be relied on because different people have different ways of providing medical care when it comes to herbal medicines. But a lot of Americans still have a more modern views when it comes to health care, due to the fact that we have the best and latest medical technology. â€Å"The Asian American/Pacific Islander population in the U. S. is mostly foreign-born. Therefore, these families continue to hold on to traditional views of health and illness† (Cantore, 2008) Acupressure is usually what is used in the Asian culture. But it is also being used now in the United States because we have a mixture of cultures. People from all cultures are now using acupressure to help as a cure. It supposes to help with smoking addictions and relieve the pain of childbirth. â€Å"It can be used to stimulate sleep or digestion or to increase mental stability. †¦ Many doctors recommend meditation and yoga to relax patients undergoing modern procedures such as chemotherapy or surgery. † (Cantore, 2008) â€Å"Eastern practices are popular because health consumers are more informed and are taking more responsibility for and control of their health. In addition, these practices and remedies assist the body in maintaining health and aid the body in natural healing. (Cantore, 2008) Vietnamese culture which is still an Asian culture, believes in harmony, balance in their lives and with their health. There are many differences between the American and Vietnamese cultures, for example in America if you are overweight or obese it is not a good thing. But in the Vietnamese culture being overweight or obese is seen as a good sign of economic status and people actually envy yo u of this. There are implications to health care providers when it comes to both cultures. For example, in a culture where obesity is more acceptable, health care providers are challenged to provide care to more people. â€Å"Stopping the cycle of obesity before it becomes the leading cause of preventable disease and death in the United States is a priority for community health nurses. † (Durand E, Logan C, Carruth A, 2007) Every culture and society has their own beliefs and morals. Some believe in the herbal medicine, some believe that they are heal by faith, and some use technology for the answer. But I believe that the important side of that is that we must respect what a person believes is right. As long as the patient is not going to cause themselves any harm by holding onto cultural practices, is allowed to follow their traditional beliefs. Some of the medical practices that come from other regions and cultures are now being more accepted into the modern world, so we should be open to many different options when it comes to our health and treatment plans. References Capdevila, G (2006, May 25) BOLIVIA: Wanted – Healthcare Adapted To Indigenous Cultures. Retrieved on April 11, 2009 from http://ipsnews. net/news. asp? idnews=33372 Cantore, J (2008) Modern Nursing, Traditional Beliefs. Minority nurses can play a crucial role in helping Asian patients bridge the gap between East and West, old and new. Retrieved on April 10, 2009 from http://www. minoritynurse. com Durand E, Logan C, Carruth A. (2007). Association of maternal obesity and childhood obesity: implications for healthcare providers . Journal of Community Health Nursing. 24 (3): 167-76 (journal article – review, tables/charts). Retrieved on April 11, 2009 from EBSCOhost database. How to cite Culture Views on Health, Papers

Mobile Phones in Market

Question: Discuss about the Mobile Phones in Market. Answer: Introduction: In todays world mobile phones is a commodity or product that is exceedingly demanded by consumers keeping in consideration the growing use of the product because of the formation of new mobile companies, plentiful suppliers providing phones at reasonable prices which attracts buyers from all kinds of income classes who can easily afford a mobile phone of the price range they can want to buy. Just like other markets, demand and supply concepts are crucial to the mobile phones market but the extreme saturation of the market considering the large number of sellers supplying phones of wide price ranges which satisfies to people from all income classes the demand and supply of mobile phones may or may not be affected by the changing price. Below we see more into this theory of how mobile phones market gets affected due to changing prices, as well as look into the factors that affect the mobile phones market Mobile phones market: As of the year 2009, as was noted by the The Guardian more than half of the world population had mobile phone accounts which must have increased further after the growth of suppliers and units of the product in the market. The sale of mobile phones in the nations which are poorer rose considerably in the years from 2006 to 2010 (MegaEssays). As per the GSM association the mobile phones industry revenues were expected to go up to $1.9 trillion in 2015 as the number of mobile connections pitch to 9.1 billion (Bingemann, 2012). Effect of price changes and pricing strategies on the mobile phones market: If we consider the pricing strategies of mobile phones, then prices are fixed on differentiation of devices and the price point segments giving rise to different equilibrium prices based on demand and supply of different types of mobile phones. Pricing is also dependent on the competitors prices. Demand of the mobile phones differs as per geographical regions, distribution chain, local taxes, etc. (Lipsey et al, 2011). If we consider the differentiation between the devices and revenue obtained from those then we see that marginal revenue from a smart-phone which is considered of the higher segment is greater than a phone from the lower end. The market structure of mobile phones is unusual, as in there is no perfect completion but there is no oligopoly either even though the market is driven mostly by a fewer number of big players in the industry. If we consider demand for mobile phones then it also depends on the preference pattern of consumers based on brands (Saharan, 2013). Hence, a consumers reaction towards price changes of the product is very much dependent on the other factors related to the consumer. As we know in the growing mobile phones market, there are mobile phones of different price ranges. Some may be inexpensive and some towards the higher end pricing that can be said to be expensive, though the change in price is also reflected in the quality of the mobile phones. Hence, with phones available at different prices, phones of margins close to each other are often found to be pretty much as substitutes to each. Thus, if the price of i-Phone rises beyond a consumers affordability, then he might switch to a mobile phone of some other company which would satisfy his preference as much as possible as i-Phone would do. But we can completely realize in that case the demand for i-Phones will fall as now consumers who are not able to afford i-phone at the higher price would be switching to mobile phones from other companies. In this case, we see that the law of demand does apply to individual companies. With increasing competition as well as availability of large number of sellers with products of different price ranges, it is expected that with rise in a mobile phone of one particular commodity may lead to the fall in demand for that company. Although, we should also consider the case of presence of almost substitutes of mobile phones in one company itself. In that case when the price of a particular model of i-phone rises, the consumer shall not be able to afford it but he can surely switch to some other model of i-phone which gives him a closer utility to what he would have achieved by purchasing the previous model. Then as we see a shift in the demand curve takes place both in the cases of competition between different companies each supplying close substitutes as well as availability of products of different ranges within one company itself. As we see in the figure below, with rise in price of a particular model/type of mobile phone from company A, the demand for another model in the same company rises. Thus with rise in price company As mobile phone of model 1, the demand for model 2 in the company rises, represented by the shift in the demand curve upward from D to D (Mankiw, 2007). Similarly in the figure below we see, that as the price of company As mobile phone rises, it can lead to a rise in demand of company Bs phones shifting the demand curve of company B upwards, leading to rise in equilibrium quantity and price. Now that was for the rise in price, for the fall in price of phones there can mostly lead to the rise in demand. That holds true even for within one company products, where a fall in price of i-phone of a higher quality model will push up its demand or between companies, like a proportionately higher fall in price of Samsung phones will make people demand more of Samsung phones and less of i-phone. We see this in the two diagrams below. In part a of the diagram we see that within company A, a fall in price of a mobile phone of a particular model will increase its demand and in b we see that as price of mobile phone in company B falls more that company A, its demand goes up and company As demand falls. Other factors affecting the demand for mobile phones: Now above we just saw the price change effects on demand which included price of one country as well as its competitors and how it affects demand on both ways. There are many other factors which affect the demand for mobile phones or causes shifts in it. Those factors are: Rise in income causes higher purchasing power of consumers which causes rise in demand for mobile phones (Samuelson et al, 2010) Preference patterns affect demand as some individuals may prefer a specific type of phone Expectations of future prices affect demand as customers expecting the i-phones price to fall in future will buy less now Marketing and advertisement done by company affects as with higher promotion of the phone will attract more customers Prices of complementary products like accessories, chargers, power banks also matter Prices of the other products the company produces also matter. Like Samsung produces TVs, laptops and tabs too. Prices of substitutes also matter, like that of tabs, laptops, etc. Macroeconomic factors like inflation, economic boom or recession affect the demand along with population changes since growing population would demand more of mobile phones. (UKEssays, 2015) Availability and the cost of credit matters as with higher costs of credit people may buy less phones Relationship with telecom partners matter. (Varian, 2010) In all the above case either a demand shifts can occur as below: Factors that affect the supply of mobile phones: Supply of mobile phones is also crucial. Apart from the law of supply which says with rise in price supply of a product increases other factors also cause changes in supply of mobile phones. The below factors cause a shift n the supply curve of phones: Rise or fall in input prices increases/decreases cost of producing phones hence affecting the supply of phones in the market. Input prices may include costs involving expenditures on marketing, advertisements, prices of softwares, etc. Advanced or progressive technology causes rise in supply of phones and vice versa (Sowel, 2010) Price of other goods that the company can produce affects supply of mobiles that the company produces. If the demand and price for some other product rises they might produce less of phones. For example if the company prefers to produce more of laptops ot tabs then it would produce less phones Future expectations by the company for demand to rise or fall may be reflected in the supply of phones in the present day Competition and hence market size affects the supply for phones tremendously. With growing no. of sellers in the market the overall supply of phones is increasing. (Pindyck et al, 2009) For all the above supply affecting factors, there occurs either a fall in supply shifting the supply curve leftwards or rise in supply shifting the supply curve rightwards as we see below. Conclusion: Over the next following years the mobile phone price is expected to fall because of the growing competition and the increased supply of mobile phones by many producers (Fig 2), which will soon lead the market to reach a point of saturation such that the demand would grown at a slower rate ( Knowledge@wharton, 2012). The prices would fall essentially because of the growing markets in developing economies like China and India (Pettinger, 2012). Thus, we saw how the sale of mobile phones is increasing globally and soon would reach its saturation point where billions of users would own mobile phones and hence demand would be growing slowly. The growing demand and supply is also benefitting industries related to the mobile phone industry like the telecommunications industry or the ones which sell accessories that act as complementary goods for mobile phone. Growth in sale of mobile phones is also in a way boosting economic growth with its considerable contribution to the GDP of economies and helping citizens be more connected to the world through internet or mobile applications. References: Pindyck, R, Rubinfeld, D Mehta, P 2009, Microeconomics, Pearson, South Asia Varian, H 2010, Intermediate microeconomics, Affiliated East-West Press, New Delhi Mankiw, G 2007, Economics: principles and applications, Cengage learning, New Delhi Samuelson, P Nordhaus, W 2010, Economics, Tata McGraw Hill, New Delhi Lipsey, R Chrystal, A 2011, Economics, Oxford, New Delhi Sowell, T 2010, Basic economics, Basic books, USA UKEssays, 2015, Factors that influence the demand for mobile phones, viewed 31 August 2016, https://www.ukessays.com/essays/economics/factors-that-influence-the-demand-for-mobile-phones-economics-essay.php Saharan, P, 2013, Demand Supply analysis (Nokia), viewed 31 August 2016, https://www.slideshare.net/hooda_27/demandsupplyanalysis-nokia MegaEssays, Evaluation of Supply and Demand of consumers use of mobile telephony, viewed 22 August 2016, https://www.megaessays.com/viewpaper/201845.html Pettinger, T, 2012, Falling price of mobile phones, viewed 31 August 2016, https://www.economicshelp.org/blog/6279/economics/falling-price-of-mobile-phones/ Bingemann, M, 2012, The Australian, The mobile phone industry is growing at an incredible pace and not slowing down, viewed 31 August 2016, https://www.theaustralian.com.au/business/technology/the-mobile-phone-industry-is-growing-at-an-incredible-pace-and-is-not-slowing-down/story-e6frgakx-1226289763230 Knowledge@wharton, 2012, How forces that drive the mobile industrys growth also threaten its future, viewed 31 August 2016, https://business.time.com/2012/06/28/how-forces-that-drive-the-mobile-industrys-growth-also-threaten-its-future/.

Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid Essay Example

Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid Essay Adnan Khalid Chemical Engineer Personal Information Name Father’s Name Nationality Date of Birth CNIC Number PEC Registration Number Postal Address Cell number Email Adnan Khalid Khalid Javed Pakistani 13/12/1982 35201-1327998-3 CHEM / 8150 378-EE, DHA LHR. +92-323-4892508 [emailprotected] com adnan. [emailprotected] edu. pk Objective To work for a professional organization, having room for continuous improvement both for organization and individuals. Qualification Qualification MBA Executive, Bsc Chemical Engineering, F. sc Pre engineering Matriculation Institute IBM-UET,LHR UET,LHR Govt F. C College LHR Garrison Boys High School Year of passing Mid way 2006 2001 1999 DIV/CGPA 3. 2 1ST 1ST 1st Professional Experience Position Planning and process control engineer. Company NIMIR RESINS LTD From Dec, 2005 To Dec, 2006 Production unit in charge of PVA Unit. DESCON CHEMICALS (PVT) LTD. April,2007 July, 2009. Consultant Engineer for Quality system procedure development and internal auditingHSE DESCON ENGINEERING LTD July, 2009 May, 2010 Marketing Manager Bin Rasheed color and chemicals MFG Co. May, 2010 To date During the whole Industrial Managerial Carrier the key Responsibilities / Achievements included: Process water treatment of whole plant of Nimir Resins Ltd. Responsible for all plant operations and process troubleshooting. Development of process control procedures Development and execution of ERP procedures for production dept. Manpower management of the unit. Worked as an internal auditor, conducted a number of outstanding internal audits, in almost every dept of the organization. (Have certification from Bureau Veritas for internal auditing (ISO 9001:2000). We will write a custom essay sample on Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Dept representative for QA. Process optimization for the production of PVA products. Troubleshooting for unit processes and unit operations for the production of Polyvinyl alcohol products including a Wide range of Paint emulsions, textile binders and Petrochemicals. Worked as project leader in installation of Pilot plant for the R D of water based paint emulsions at Descon chemicals pvt ltd, using PERT Management process. Conducted SWOT analysis of different depts. for DESCON CHEMICALS. Time to time for continual organizational growth. Got The Employee of the year award, The DES ICON award from DESCON Chemicals, for the development of Quality system procedures ISO 9001:2000 for process control, and achieving maximum productivity and minimum product Rejection for the year, and process optimization. Member Business Development BD team for Descon chemicals for revamping of Quality system procedures of the organization. Developed and organized the Organizational chart and JD’s for Bin Rasheed Colors and chemicals MFG Co. Developed Quality System procedures of MKT department for Bin Rasheed colors and chemicals MFG Co. Conducted PEST analysis Of MKT dept, for bin Rasheed colors and chemicals MFG co, regarding MKT research and exploring the potential customers. Conducted statistical Market research in terms of Market segmentation and Market targeting for Polyethylene and polypropylene and textile / detergent chemicals (OBA) in Pakistan. Re Courses Courses/certification/ award Name Journey beyond ISO Journey Beyond ISO 9001:2000 9001:2000 Conducted / awarded by National productivity organization, Ministry National productivity organization, Ministry of Industries, production and special of industries initiatives. roduction and special initiatives. Nimir Resins Ltd Nimir resins ltd Center for management development (CMD). Month , year Nov, 2006 NOV,2006 Industrial Loss prevention training pro Industrial loss prevention training program Enhancing supervisory skills Nov-2006 NOV, 2006. June, 2007 Quality management systems foundation and internal auditing Super 5-s Japanese best practices Bureau VERITAS Nov, 2007 National productivity organization, Ministry of Industries, production and special initiatives July, 2007 The DES ICON AWARD (The best employee of the quarter) DESCON Chemicals (pvt) ltd. March 2009. How to get Published in Research journals and hi impact international conferences Institute of business and management, University of Engineering And technology Lahore. April 2010 Rediscover your team through emotional intelligence Institute of Business and management, business and Management, University of Engineering And technology Lahore. Lahore July 2010 April 2010 Rediscover yourself through self motivation Profit maximization through customer delight Institute of business and management, Institute of Business and Management, University of Engineering And technology University business and And technology Institute of of Engineeringmanagement, Lahore. Lahore. University of engineering and technology Lahore. Institute of business a April, 2010. management, August 2010 Institute of business a July 2010 University of University of engineer Engineering And Lahore. technology Lahore. Institute of Business and Management, University of Engineering and technology Lahore. August 2010 REFERENCES:Engr Kamran khalid Senior Civil design Engr Olayan descon engineering co. Kingdom of Saudia Arabia. Engr Fawad Hassan Chishti Process engineer ICI Soda ash, here. Engr Ziaullah sheikh Production manager Descon chemicals pvt ltd. Dr Nair Javed Project director, Urban unit, P D Dept, Govt of Punjab. Engr Zubair Javed CEO, Punjab Power development Board. Govt of Punjab. Engr Khalid Javed CE- Consultant NESPAK Engr Waleed Jahangir Senior supply chain analyst. DESCON Chemicals Pvt LTD.

Analyse The Ethics Of Dark Tourism Tourism Essays

Analyse The Ethics Of Dark Tourism Tourism Essays Analyse The Ethics Of Dark Tourism Tourism Essay Analyse The Ethics Of Dark Tourism Tourism Essay The Anne Frank Organisation ( 2006 ) states that in 2004, 936,000 visitants visited the house that used to be Anne Frank s, a Judaic miss who among other Jews were murdered in the clip of Hitler s fascism. Among this timeframe, Auschwitz, a concentration cantonment based in Poland which became a symbol of race murder, yearly receives 750,000 visitants ( Yuill, 2003 ) coming near to the one-year 900,000 visitants to Dachau ( Lippard, 1999 ) . All these sites and many more which are similar, are what are called sites for dark touristry ( Lennon and Foley, 2000 ) , besides known as Thanatourism ( Seaton, 1996 cited in Ryan et Al, 2005 ) and Black Spots ( Rojek, 1997 ) . This signifier of touristry is what Seaton ( 1999 ) defines as sites and attractive forces that are associated with deceases, Acts of the Apostless of force, scenes of decease and offenses against humanity. With the popularity of this signifier of touristry turning within the horror touristry market ( Tunbridge and Ashworth, 1996 ) , the ethical issues environing it will necessitate to be questioned. With the consumers and suppliers taking portion in this growing of dark touristry, both their potentially contrasting ethical positions towards dark touristry may be different. Whereas a suppliers agencies of continuing history is to bear down people to keep its upkeep, the consumers may see it as money doing strategy in the disbursal of the asleep lives of the site. Whereas the suppliers agencies of allowing people know its history is through reading of vulgar images, may look unethically unsavory for consumers. Therefore, utilizing Stone ( 2006 ) s shades of darkness spectrum as a tool for mensurating different degrees of dark touristry sites, these two chief issues will be critically examined in deepness, and in both the consumers and suppliers point of positions to farther underst and the ethical quandary of dark touristry. Dark touristry has frequently raised ethical arguments about the ways in which leisure and pleasance are assorted with calamity ( Kempa and Strange, 2003 ) , as many people think some sites for dark touristry is excessively sensitive to show it for the universe to see. However, although this may be the instance, it really varies depending on the shade the site is providing. This has been supported by Stone ( 2006 ) in which he believes that non all dark touristry sites and its supplies have the same grade of darkness and moralss. Stone ( 2006 ) believes that each site and what it supplies has its ain grade of darkness, and depending on its standards ; it can be placed on what he refers as a darkest-lightest spectrum. On one side of the spectrum is what he termed lightest side of dark touristry. Sites belonging to this side of the spectrum tend to be to the full commercial suppliers such as the London Dungeon, which Stone ( 2006 ) besides term Dark Fun Factories , as its chief purpose may be more fiscal than educational. Stone ( 2006 ) further explains that although sites belonging to this side of the graduated table will be associated with decease and agony, it is non OF decease and agony. Therefore, sites at this lightest side will most probably be purposeful and amusement based, with a lower grade of moralss environing it. However, on the other terminal of the spectrum are the darkest side of the spectrum, in which its standard s are wholly the antonym of those on the lighter side. Stone ( 2006 ) explains that sites on the darkest side will be sites of decease and agony and its orientation will be to educate. Examples of these darker sites are which Wight ( 2005 ) category as primary sites, such as holocaust cantonments to sites of famous person deceases, as sites on this side of the graduated table will be seen as reliable and non purposeful, taking to a higher grade of ethical issues environing the sites at this side of the graduated table. One of these ethical issues is the impression of whether consumers should be charged to come in a site of decease and with so much history. In novitiates and consumers eyes, it could be seen every bit unethical as they may see it as a agency for suppliers to do net incomes in the disbursal of the asleep lives and history. Although this may be the instance on sites within the lighter shadiness of the spectrum as it may be strictly commercial, it is non ever the instance within the darker sites. Sites from the darker shade such as Auschwitz, the Gallipoli Anzac ( Slade, 2003 ) and Robben Island prison ( Shackley, 2001 ) are usually sites which are old and need continuous up maintaining and staff. With this uninterrupted care, sites will necessitate money to be able to go on to run its site and its historical contents. However, this besides leads to the issue of how much. If a site charges merely plenty to afford the care, so it may look just and ethical to make so. For illustration, harmonizing to Shackley ( 2001 ) , the prison in Robben Island which Dann ( 1998 ) elaborates as a Dungeon of Death attractive force, employs local people as tour ushers, and their mean hebdomadal pay is ?10, which is the same sum as the entryway fees. However, if the entryway fees were to duplicate, it will so be seen as net income devising, therefore, unethical as it is money doing in disbursal of the yesteryear. By bear downing its consumers, it may besides be a agency of commanding how many consumers enter the site, as mass ingestion of the site may take to consider sanctification and loss of original individuality of the site. Strange and Kempa ( 2003 ) agrees with this and farther provinces that the commodification of history for mass ingestion often leads to the trivialization of the site, and in bend causes deliberate sanctification of its history, every bit good as the loss of original intent of why the site was built. An illustration of this occurrence is shown in the site of Machu Picchu. Johnston ( 2006 ) explains how of all time since Machu Picchu was named a World Heritage Site in 1983, over 500,000 visitants started sing the site every twelvemonth, and to forestall calculated sanctification, an entryway fee of $ 20 was put up. This in bend non merely did non restrict the figure of foreign consumers from sing, but besides pushed the local people out of its ain heritage site as they could non afford the entryway fees. Johnston ( 2006 ) continues to explicate that this has contributed to the mass replacing of autochthonal people with tourers around the site, doing sanctification and trivialisation of the site, as the original civilization of Machu Picchu was gone. Despite all the motivations that the suppliers have for bear downing its consumers, its clearly shown that it needs to be managed expeditiously in order for it to work. Consumers who are devouring the merchandise as experience and integrating ( Ryan et al, 2005 ) may hold with the impression of bear downing as it may experience like they are giving back to the deceased lives and the history of the site. Lippard ( 1999 ) explains this as guilt stumbling in which consumers of this typologies may experience guilty of what happened in the past and may desire to lend towards the history in order to feed their scruples. Consumers devouring as experience and integrating ( Ryan et al, 2005 ) may be more sentimental than consumers that are devouring as drama ( Ryan et al, 2005 ) , as the typology of drama consumers will come from a Psychocentric ( Novelli et al, 2005 ) background in which they may see often to lighter sunglassess of dark touristry sites but seldom to sites of a darker shadiness. Elaborating from this, it could be possible that consumers devouring as drama may non be used to the dark history of the sites and may be shocked of its contents a nd backgrounds environing the darker sites, therefore, may welcome the sanctification of the sites but non the impression of bear downing. Frequent occurrences of this emotion tend to go on in what Ryan et Al ( 2005 ) called Grey touristry supply, in which Ryan et Al ( 2005 ) explains this theory as consumers with low, or no involvement and cognition in decease and calamity visits an intended dark touristry site. In this state of affairs, a consumer may non be cognizant of the dark historical contents of the site as they would non hold old cognitions due to its deficiency of involvement, but upon geting to the intended site and cognizing its Gore inside informations, they may immediately be repulsed and shocked. However, this is rare as Seaton ( 1999 ) believes that dark touristry is consumer demand instead than attractive force demand, explicating that if it was non from the high involvements and demand from the audience, there will non be the dark sector of touristry. To some extent, Seaton ( 1999 ) may be right and that the chief ground for the being of dark touristry could be from the high demands for dark touristry. However, for this to go on, the presentation of the sites may besides be blamed for the high popularity of dark touristry. This is because Walter et Al ( 1995 ) explains that even when consumers are interested in decease and calamities, for calamities to be given a existent significance, it needs to hold a context by account, and sometimes through the personal narratives of those people who has been caught up in it. This has been antecedently mentioned utilizing an illustration from one of the darker sites of Robben Island. Shackley ( 2001 ) states that the prison site in Robben Island located in South Africa, employs antique captives that used to be held at that place. These antique captives are now moving as circuit ushers for its consumers, repeatedly stating each group of consumers their ain personal experience of when they were held in the cells. Shackley ( 2001 ) continues to explicate that the emotional public assistance of the ushers had non been considered and many of the ushers felt obliged to go on with its employment due to miss of employment elsewhere. Although Walter et Al ( 1995 ) did explicate that consumers are interested in personal narrative relation, but ethically, should narratives every bit sensitive as this be told repeatedly and personally from the ain oral cavities of the ex captives? This may non merely be ethically incorrect, but besides morally incorrect. Blom ( 2000 ) agrees with this and states that reading every bit personal as this should be interpreted though engineering such as information points within the sites. However, despite this, suppliers within the darker sites may non see it in the same manner. Suppliers could reason that employees such as ex captives are acquiring paid and that they decide to be employed in this occupation function voluntarily. Suppliers could besid es reason that narrative stating from the oral cavities of people who have been caught up within the history of the sites are more dependable and executable than engineering. This may be because narratives that will be told from person who has really experienced and been at that place, may infact cut down the hyperbole of the contents of the history and narratives, every bit good as being less biased than if engineering was to state it. By construing utilizing engineering, there could be a high opportunity that the information recorded into the engineering is from person with no dealingss to the site, therefore, gives consumers incorrect information. Besides, this method of circuit ushers for reading may really foster profit both the suppliers and consumers, as if the consumers had to inquire a inquiry about the site and its history, it can be answered instantly by the circuit ushers, detaining the clip in which the consumers may organize its ain replies and opinions about the site. The positions of the darker site suppliers in using tour ushers may besides be the same for the positions for suppliers of the lighter shadiness of dark touristry, as it may be required and expected by consumers to hold person to steer through the igniter sites, e.g. the merriment mills ( Stone, 2006 ) . However, an deduction that can originate from this is that within the lighter shadiness of dark touristry, the circuit ushers may overstate the existent history and narratives behind the site in order to pull strings the consumers attending and promote repetition concern. Manipulation of consumers attending can besides be done by the motion of original objects. For lighter sunglassess of touristry sites to make this may be accepted, as antecedently mentioned before ; Stone ( 2006 ) explains that sites of a igniter shadiness tend to advance any stuffs in order to pull concern, therefore, pulling net incomes. However, if a site of a darker shadiness decides to make this, the fortunes will alter and it will go unethically incorrect. For illustration, Wight ( 2005 ) states that in Auschwitz, the celebrated signage that read Work will put you free was moved from its original place to a location near the terminal of the circuit to make a high point for consumers to make a controversial decision to the experience. This can be a signifier of use as Carnegie ( 2006 ) states that some sites do deliberately travel objects in order to construe the shows to incorporate cardinal, recognizable, emotional and generic truths to the local audiences. This raises an et hical quandary, as although suppliers may see nil incorrect with this as controversial decision may go forth its consumers experiencing the hurting and calamities of the past, but the moralss of this makes it unjust and inauthentic for its consumers. The chief intent in why consumers visit topographic points of dark touristry in the first topographic point is because they may desire to see the existent truth behind the sites first manus, and therefore travelled to the site to acquire this experience. However, when suppliers moves objects around to assist excite consumers heads, it is made unreal as it is non how the history says it was, but how the suppliers want it to be. By traveling objects, spots of history gets moved every bit good, and as clip moves on and cipher moves it back to its original topographic point, the beginning and spots of history of it are disregarded, therefore the calculated sanctification of some sites and the motion of sites within the shadiness spectrum. The phenomenon of dark touristry is a hard and delicate field to understand, but one facet of it that is most understood is that it is progressively turning in popularity, with 1000s of consumers flocking worldwide to see these sites of calamity. However, the moralss of sing sensitive sites such as these are besides turning, as inquiries such as whether to demo or non to demo, and whether to bear down or non to bear down are frequently questioned in both the suppliers and consumers point of positions. To demo these sites of calamities may do development of local people every bit good as calculated sanctification of the sites and its history, but to non to demo, our history may be denied to us. By understanding the ethicalities of dark touristry, it will assist in continuing its history and sites, so that it can so be better managed and better preserved and presented for the hereafter. This in bend reduces the hazard of development of the sites and the manner different typologies of consumers think. However, ethical issues do non halt at the evidences of the consumers and its suppliers, the sensitiveness of the circuit ushers are besides needed to be explored. As discussed antecedently, tour ushers such as ex captives are sometimes obliged to live over their experience repeatedly in order for consumers to cognize the history. Although this may be one of the effectual methods of stating history, it is of import to see the public assistance of these circuits ushers, as the insistent relation of their ain experience may in turn contribute to farther unethical quandary. Therefore, possibly to eventually reason on the moralss of dark touristry, it may be possible to province that ethical issues will ever go on to be around dark touristry, as long dark touristry itself exists excessively. However, the importance of the consideration of the ethicalities of dark touristry can non be understated, and both consumers and suppliers may desire to work together, if in the hereafter, we still would wish to cognize about our history through the signifier of touristry alternatively through text editions and instruction.

Autobiographical Essay Essay Example for Free

Autobiographical Essay Essay My first encounter with fear to a high extent was when I was six years old. I was riding in the car with my mom who was under the influence of alcohol. The fear that rushed through my veins made me think that something as horrible as death could happen. My older brother and younger sister were both in the car. We then pulled into the parking lot of a liquor store. My heart sank to know that my mom was consuming more alcohol to make her blood alcohol level rise. My mom stepped out of the car into the cover of darkness and walked into the store to purchase a fifth of whiskey. When she walked out of the store, I thought to myself that something really bad was going to happen that night. When my mom returned to the car, I looked deep into her eyes and asked her, â€Å"Can you please take us home before anything bad happens?† She looked at me and said, while slurring her words, â€Å"Everything is going to be okay.† I knew that everything was not going to be okay. My mom then started the car, reversed, and drove out of the parking lot of the liquor store to run over the island in the middle of the road. The car tilted from side to side and back onto the smooth road to safety. As I looked out of the window of my door with water filling my eyes, I blurrily saw cops drive past us as though we were invisible. Every part of me wanted to spring out of my car door and bring attention to the danger that was in the atmosphere. Every time a chance came, I let it slip by because I was afraid that my mom would scream at me. All I wanted to do was fall asleep and wake up in my comfy bed at home, but I knew that was impossible. We had been driving for what felt like an hour but it was only five minutes. After I blinked the water from my eyes, I realized that we were in the parking lot of Papa Murphy’s. My mom sent my older brother in to go and get the pizza that she had ordered earlier that afternoon. When he returned my mom got off the car and walked over to a group of guys standing outside of a bar and started hitting on them making a complete fool of her. As I watched those guys scan her body, disgust over took my body. As soon as her door clicked shut, I unbuckled my seatbelt, grabbed to fifth of whiskey out of the cup holder, opened my door, and through the bottle at a nearby tree. The glass bottle shattered into tiny pieces onto the grass around the tree. The relief that rushed through my body gave me hope and actually made me believe that  everything was going to be okay. After my mom finally got back into the car, she looked back at me and my sister in the back seat and said, â€Å"I’m taking you home to eat dinner with your dad now.† When those words came out of her mouth, I was filled with joy. When we finally pulled into our driveway, I unfastened my seatbelt in a flash and bolted into the house, turned the oven on, and ran into my dad’s loving arms as tears ran down my face. The comfort and loving care I felt as my dad wrapped his arms around me, made me know that I was safe. My dad then looked down at me and said with a serious look on his face, â€Å"I’m going to go and talk to your mom and see what she wants to do.† When he closed the slider door behind him, I heard my mom raise her voice in a way that made you think someone was dying. I ran to the slider door to see what was happening. The look on my dad’s face brought tears to my eyes. He was so sickened to see my mom drown herself in alcohol. My mom through her hands into the air, got back into her car, and drove away angrily. My dad then came up the steps of our deck as though he just found out that he had only a week to live. When he finally reached the door, he looked up to see the dry tear marks down my face, opened the door, and embraced me. We then walked into our living room to see my brother and sister watching Sponge Bob, we joined them. My dad then slowly walked into the kitchen to place the pizza in the oven. After about twenty minutes, we all sat down together and had dinner. Soon after, my dad looked at us three kids and said with a smile, â€Å"I have a surprise for you guys!† I looked at my siblings and saw life come into their eyes. My dad then went into the other room and came back out with an enormous bag of candy. As soon as he placed the bag on the table, we kids dog piled that bag of candy like it was the last supply of food on the earth. After we were all satisfied with candy sticking to our faces, we all went into the living room to watch a movie. I sat next to my dad while my siblings sat right in front of the 60 inch television. After, I finally fell asleep in my dad’s arms watching Popeye, I felt secure and safe. The next morning, I woke up to my dad saying to me, â€Å"Your mom got a DUI last night and she has to spend some time in jail.† When I heard that, I immediately thought that maybe my mom had either caused an accident or possibly even killed someone. We then immediately left the house to see if we could go and bail my mom out. We  couldn’t. She had to spend 4 days in jail. Those 4 days were the longest days ever. I loved my mom so much but I hated her when she was under the influence. Losing emotional connection from my mom was a hard thing to go through. I was a â€Å"daddy’s girl† so, my mom just always thought that my dad had to only be there for me. Even when they divorced she was never there for me emotionally. Ever since that day we’ve never emotionally connected. She confessed to me that she had to shut me out because I reminded her of my dad. Aside from all the chaos, I learned a very important lesson; never drink and drive. Experiencing this moment, made me know that alcohol affects everyone; the devout Christian, the highest paid employee, the people who swore they would never drink, and even the Lindsay Lohan’s. I knew from that moment on that if I even dared to drink alcohol, I would not do it front of my children or drive. Ten years after this encounter, my mom has lived her life as a recovered addict from alcohol. She saw how her drinking effected everyone she loved; her kids, husband, mom, dad, nieces, nephews, etc. From that moment on, my mom decided that she wouldn’t use alcohol as a numbing device to the pain. She hasn’t even touched the smallest bit of alcohol since. I am proud of her and am happy to see her live her life in freedom instead of bondage. That day made me know that I didn’t want to be seen by my kids, drinking and driving. I believe this moment was put in my life just so that I would now not to make the mistakes that my mom made and actually live my life in peace. Autobiographical Essay. (2016, Jun 01).

Farming Methods Essay Example | Topics and Well Written Essays - 750 words

Farming Methods - Essay Example Industrial agriculture is a form of agriculture, wherein the industrialized mode of working has created a great impact in the way this agriculture functions. It consists of the industrial production of poultry, crops and livestock, that enable the packaging of these products right onto the shelves of supermarkets! It involves a great deal of mechanisation and a more economic and consumer-oriented approach. This mode of agriculture also involves the implementation of genetic technology and other scientific methods to obtain the exact kind and quality of the agricultural output involved. This industry is inclusive of meat packaging, fisheries and poultry, besides cereal crops and other food grains. The living creatures that come as a part of this processing are literally abused and malpractice is imposed upon them, which raises numerous ethical concerns. The advantages of this type of agriculture is that, it provides cheap and huge quantity of output, especially with the desired quality and characteristics. We can lay our hands on dairy products, meat and other crops, in super markets and simply consume them without any further thought. However, it is a deterrent to the employment of a big labour force and also raises numerous questions, as far as its ethical aspect is concerned. Firstly, it raises the questions of animal ethics. Industrial agriculture undermines the natural freedom of animals and works against the innate way of how the animals' lifestyle functions. In fact, these animals are fed with artificial fodder and other antibiotics to produce the desired output. This is a great injustice to these creatures that cannot express their discomfort! In addition to this, the antibiotics and other artificial products used as animal fodder can indirectly cause a great deal of harm to humans who consume the end agricultural product. Therefore, it causes harm both ways! Next, it also contributes to the destruction of the environment and the ecological system, since industrial farms use immense amounts of fertilizers and other chemicals to enhance the quality of the agricultural output. They tend to cause an imbalance in the soil properties and the industrial effluents that emerge as waste products cause lot of harm to life forms in and around the region. These are some of the concerns that arise from the implementation of industrial agriculture. This form of agriculture is highly polluting and consists of derogatory practises of animal abuse. In addition to this, the end products, in the long run affect the human system adversely, due to the high amounts of toxins that get accumulated as a result of consumption. Some food for thought: Industrial agri

Explore how Bob Dylan portrays transient figures in Like a Rolling Research Paper

Explore how Bob Dylan portrays transient figures in Like a Rolling Stone, and discuss how these portrayals contribute to t - Research Paper Example Bob Dylan was growing up personally and evolving his music in the context of the early Beat movement at this time. However, what was an underground movement in the early 60’s rapidly became mainstream with the Beatles and other rock groups gaining mass popularity in 1965. This transition can be seen on Bob Dylan’s album â€Å"Bringing it Back Home† (1965), which included one side of folk songs in the style he had popularized and come to be known by, and the other side featuring Dylan’s first electric guitar based rock songs. (Kemp, 2001) Thus, in the classic song â€Å"Like a Rolling Stone,† Dylan composed a morality tale in the style of an anthem addressed particularly to this division within the movement, discussing the different aspects involved with the mystical and revolutionary path of the underground when it meets the mainstream acceptance and propagation. Eastern Mysticism rooted in Buddhism, Taoism, Hinduism, Yoga, and Sufism was highly inf luential on the Beat Poets of the 1950’s and forms the metaphysical basis for many of their works of literature. Bob Dylan can be considered highly influenced by the Beats, and also widely read in their literature at the time. This influence can be seen in the counter-culture lifestyle promoted by Dylan in his music. As Dylan biographer Sean Wilentz wrote in a New Yorker article on the Beats titled â€Å"Penetrating Aether: The Beat Generation and Allen Ginsberg’s America,† â€Å"Dylan knew the poems, Ginsberg later claimed. ‘Someone handed me Mexico City Blues in St. Paul in 1959,’ Dylan told him. ‘It blew my mind.’ It was the first poetry he’d read that spoke his own American language, Dylan said—or so Ginsberg said he said. Maybe, maybe not. Without question, though, Dylan read Mexico City Blues and was deeply interested in Beat writing before he left Minneapolis for New York. (Like other Beats and hipsters, his friend Tony Glover ordered a paperback copy of William Burroughs’s Naked Lunch from France, where it had been published by Olympia Press in Paris in 1959 as The Naked Lunch— uncertain whether the book, deemed obscene by American authorities, would clear customs. The book indeed arrived, and Glover lent it to Dylan, who returned it after a couple of weeks.) And Dylan’s involvement with the writings of Kerouac, Ginsberg, Burroughs, and the rest of the Beat generation is nearly as essential to Dylan’s biography as his immersion in rock and roll, rhythm and blues, and then Woody Guthrie. ‘I came out of the wilderness and just naturally fell in with the Beat scene, the bohemian, Be Bop crowd, it was all pretty much connected,’ Dylan said in 1985. ‘It was Jack Kerouac, Ginsberg, Corso, Ferlinghetti †¦ I got in at the tail end of that and it was magic †¦ it had just as big an impact on me as Elvis Presley.’† (Wilentz, 2010) Ro lling Stone magazine states that Bob Dylan was the first musician of the modern era to have his lyrics considered by critics and the public to be works of literature. (Kemp, 2001) In this regard, Bob Dylan can be considered a Beat Poet, and his music concerts were played in venues with audiences made up of

The Psychology of Groups Essay Example for Free

The Psychology of Groups Essay In life, people have groups that they use to compare themselves to. These groups, or reference groups, serve as benchmarks that we can compare our lives to. College students in particular have a large array of these groups because their lives are at a point where they are being shaped the most. College students are on the cusp of careers, families, and they are shaping who they want to be in the future. Parents make an excellent reference group for college students because they generally have well established careers and families. Kids grow up modeling their behavior after their parents, so it is natural that they would use their parents as a reference group throughout their lives. Parents are important reference groups because the person referencing them has close emotional ties with them, and are a benchmark for success at home, and in careers. Coworkers are another important reference group as well. Coworkers are often times people well established in careers, and can serve as a good benchmark for success at work. We can use coworkers to compare how we are doing in our field of work in regard to doing the work, getting promotions, and balancing work and home life. I think the most important reference group that college students have are other college students. College is a competitive place, since the people with the highest grades get the best rank in each class. Referencing your peers is a good way to judge your progress in college, and can make you more competitive in college and later in life. In conclusion, the most important reference groups that a college student can have are parents, coworkers, and other college students. These groups serve as benchmarks for making progress in our lives, can make us more competitive, and show us how we can make ourselves better.

Islam The Straight Path Essay -- Religion Islam Muslim John L. Esposit

Islam The Straight Path   Ã‚  Ã‚  Ã‚  Ã‚  An evaluation of the book by John L. Esposito: Islam The Straight Path. In this book , Esposito provides a succinct, up-to-date survey of the Islamic experience, an introduction to the faith, belief, and practice of Islam from its origins to its contemporary resurgence. He traces the emergence and development of this dynamic faith and its impact on world history and politics. He discusses the formation of Islamic belief and practice (law, theology, philosophy, and mysticism), chronicling the struggle of Muslims to define and adhere to their Islamic way of life. Equally important is the essential information Esposito provides on the contemporary world of Islam, from Muslim responses to the challenges of colonialism and modernization to the reassertion of Islam in politics and society. This introductory book in the teaching of Islam and Islamic way of life by Esposito can be categorized in three different sections with various sub-tittles. First section concentrates on structural elements of Islam that includes Messenger and the Message; that are Muhammad and the Holy Koran. Second section is about The emergence of Islamic identity, as the Muslim Community, which includes the belief and the practice of the religion. And finally the modern Interpretations of Islam. Esposito introduces three concepts; in the first three chapters he explains what Islam is. I believe that he did an excellent job in presenting pre-Islamic time for Arabia and its surrounding region. But I also believe that concentrating on Muhammad's (PBUH) biography has little relevant to Islam. Because Islam is based mainly on the completion message of God to the World. I believe if a non-Muslim reader try were to understand Islam through this book he or she would compare it to the concept of Jesus, or David the Texan cult leader, and many others. I found that Esposito guides its readers to a clear understanding of Muslims and non-Muslim prospective. Nevertheless, he is a director of center for Muslim-Christian understanding. Esposito has emphasized on the holy Quran, Gods message and the messenger. I also believe that he has introduced a clear guideline for Muslims and their practice. Laying out their laws, beliefs, attitudes, values, and other religious responsibilities. I also found that Esposito writes with good academic intentions and writin... ... completion to the writings of the three holy books of Judaism, Christianity, and Islam. Islam is a religion that has brought peace, enlightenment, and unity to the faithful. I feel that this book could guide Muslims and non-Muslims in forming clear views on specific Islamic religious issues. In conclusion, throughout the book "Islam the Straight Path", many understandings come about by looking at the many struggles of any particular community. For the purpose of this book review, I went through the book to grasp an understanding of the title "The Straight Path". For many centuries Muslims around the world have experienced the transformation of their society. The important forces that build Islam and Muslims together are the religious life, faith, beliefs and practices. Today Muslims around the world face many challenges of leaders that build the community whether it is a secular or an Islamic nation. As examples given earlier about modernization which includes nations such as Turkey and on the other side of the spectrum the practice of Islamic Shariah. As a final note, my main objective from this book review is to see Islam from the eye of Muslims and Non-Muslims alike.

Mobile Phone Companies Analysis

Nokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customer’s goodwill and loyalty to diversify in the mobile network market in India. The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market, Nokia needs to develop a marketing plan which will give them the idea what factors to be considered before entering the mobile network sector. The marketing plan includes all the factors that need to be undertaken. They are market analysis, competitor analysis, and environmental analysis, and customer analysis, internal and external factors.The mobile network market is growing rapidly and has good opportunities for new entrants to enter market and gain market share. Though there is much opportunity in this market, there are some threats such as threat from existing competitor, high customer churn rates, etc. After conducting a Porter's 5 forces model on Nokia, I felt a PESTLE analysis would analyse the macro environment of Nokia.These are all the external forces that are out of Nokias' control but have a significant effect on how the company operates and the strategic decision they make. This model looks at the Political, Economical, Social, Technological, Legal and Environmental factors relating to Nokia and the industry they operate in. To understand the macro environment more this article will study each section in depth. After the completion of planning stage of marketing plan, an organization has to go through next stage which is strategic options. It deals with various key issues that a firm needs to look at. They are marketing objectives, Strategic objectives, Marketing mix, STP (Segmentation, Targeting, Positioning) process, Distribution process and Value chain. Nokia was founded over 140 years ago in Finland, a nd since then has become a global organisation that operates in over 120 countries worldwide.Nokia has also become a market leader in the mobile telecommunications industry and is most known for their mobile phones and Smartphone’s. Although recent competition has affected the market share that Nokia has in the telecommunication industry they still hold a strong  29%(2011) of the market share in a forever changing industry The micro environment is the internal factors that are affected by the customers, staff, shareholders and competitors. The best model for evaluating the micro environment of Nokia is Porter’s 5 forces as this takes into consideration the competitors, customers, suppliers and new entrants.Company Overview:The company was founded in 1865 by Frederick Idestam. The company began a paper mill in Tammerkoski in southern Finland. Frederick Idestam then built another mill by the Nokiavirta River where he gave the name Nokia to the mill in 1871. Originally, the Nokianvirta River was named after a dark furry animal, locally known as the Nokia – a type of marten. Following a major industrial force, the company merges with a cable company (founded by Eduard Polon) and a rubber firm (founded by Arvid Wickstrom) which sets Nokia on the new path of electronics. Nokia’s first electronic device was a pulse analyzer designed for use in nuclear power plants in 1962.Their interest in telecommunication systems began in 1963 when they started developing radio telephones for the army and the emergency services, prior to the manufacturing of televisions, radio phones, data transfer equipment, radio link, analyzers and digital telephone exchange. Nokia will change its production and focus on the telecommunication expertise until it becomes the core of its future work.To move to mobile: In 1979 Mobira Oy was the first phone maker. They begin life as a joint venture between Nokia and leading Finnish television Salora. The Mobile phone rev olution started in 1981 with the launch of the first Nordic Mobile Telephone (NMT) service. The phone industry began to expand rapidly and Nokia introduces its first car phones followed by the portable in 1986.Mobile revolution: In 1992, Nokia decides to focus on its telecommunications business. This happens when Jorma Ollila becomes CEO of Nokia and he chooses to concentrate on telecommunication industry. In the 1990’s, the rubber, cable, and  consumer electronics divisions, were therefore sold. Nokia’s only business turned towards the manufacturing of mobile phones and telecommunications systems. The strategy of Jorma Ollila was to create a new era of telecommunication on a long term vision.1. PESTLE Analysis of NokiaPolitical:The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India, and because of this it is important that Nokia follow the rules and regulations that are set in India, so that they can operate as efficiently as possible.The types of things they will have to be aware of is the minimum wage, the maximum hours a week employees can work and especially the Health and Safety regulations; this is to avoid any bad press or revolt from employees that will ultimately damage the reputation of Nokia both short term and long term. As well as foreign government it is vital that Nokia have a good relationship with their government in Finland, as any political instability such as a change in government or coalition may result in new laws being implemented, which will affect Nokia a lotEconomical:Nokia are vital to the Economy in Finland as it currently occupies a third of the market on the Helsinki stock exchange. The organisation is so important to the economy of Finland that the government had to step in when the business, earlier this year Nokia planned job cuts in Finland and with fears of what that would do to the economy the Finnish government stated they were prepared to help find jobs for those who are sacked (Reuters, 2011).Nokia will also have to be aware of changes in exchange rates, as they operate on a global scale and drastic changes in rates can have a devastating effect on the financial operations of the company if the business do not take appropriate steps to ensure the effects are minimum. The threat of recession  on western economy has also had an effect on the interest rates in banks, which means the cost of borrowing money for business activities has increased and Nokia will need to be aware of the changes in interest rate.SocialWith Nokia mainly operating in the Western market it is important for them to fully understand the social factors in these markets and the main factor they need to understand is the culture of the society; which is to have the latest and most up to date phone, is considered a key fashion icon. C onsumers are always after the most innovative and best looking Smartphone because in today’s culture people are judge on how fashionable they are by their choice of mobile phone. The increasing trend in Smartphone means when consumers purchase new mobile phones less and less consumers are choosing the standard mobiles phones over Smartphone because of the social trend in today’s society. Nokia will be aware of this and may now spend the majority of their efforts developing a Smartphone that can compete with their rivals’ products, in order to keep up with the trends of their consumers.Technological:The technological advances in the industry are vital to the success of any new Smartphone in the market that is continually growing, as the level of competition rises Nokia must ensure that their Smartphones are at the highest level of innovation. With functions such as camera, internet, social networking and email all necessities on Smartphones Nokia will have to thi nk of other functions to help differentiate and stand out from its rivals.As well as function more and more consumers are looking at the software running all the functions as a key indicator of the success and quality of the Smartphone, so Nokia’s alliance with Microsoft for their latest Smartphones seems a very good move as everyone are aware of the technological capabilities of Microsoft and the value they can add to any technological product. In the past Nokia were the market leaders in innovation in the mobile phone industry, however in recent times they have seemed well off the mark and struggle to compete with their rivals. This is why Nokia must consider their position in the industry and attempt to once again become the  market leader by offering a new innovative capability and get to the market before its rivals.Environmental:In today’s culture it is very important for organisations to be seen as environmentally friendly and ethical with its manufacturing, b ecause of the global effect it has on global warming so Nokia must ensure that they operate in an appropriate manner. With mobile phone recycling organisations becoming more and more popular, this demonstrates how important people are regarding it. The main issue with mobile recycling is the disposal of the batteries in the phones as these can become dangerous if not disposed of appropriately.Legal:Intellectual property is the key to any technological business and must be cared for and protected to the fullest amount to ensure the business does not lose out to rivals. Nokia operate in an industry where it is very difficult to have a product that is different to its competitors, when they do release a product with an innovative capability it is vital to protect the rights to it through patents, copyright, trademarks or design to ensure they are not â€Å"stolen† by their competitors.Not only are competitors a threat of intellectual, but Nokia must ensure they do not fall victi m to counterfeiters who claim to be a Nokia products but are cheap knock-offs. As Nokia have manufacturing plants in a various countries it is extremely important that they abide by the laws and regulations set by the different countries as the laws will differ depending on the country, these can be employments laws, Health and Safety or even trade restrictions.2. Marketing strategy of NokiaNokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customer’s goodwill and loyalty to diversify  in the mobile network market in India.The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market, Nokia needs to develop a marketing plan which will give them the idea what factors to be considered before entering the mobile network sector. The mark eting plan includes all the factors that need to be undertaken. They are market analysis, competitor analysis, and environmental analysis, and customer analysis, internal and external factors.The mobile network market is growing rapidly and has good opportunities for new entrants to enter market and gain market share. Though there is much opportunity in this market, there are some threats such as threat from existing competitor, high customer churn rates, etc.MARKETING OBJECTIVES It is defined as, ‘marketing goals that the business must achieve in order to meet its wider business objectives’. Some of the main marketing objectives of an organization are to increase its market share, differentiate its products from competitors, develop brand value among its customers, and introducing new products or services in the market. The strategic objectives of an organization can be measured with the help of BCG matrix. BCG matrix helps to measure an organizations business units or product lines.CUSTOMER ANALYSIS At present, almost everyone uses cell phone. Therefore, the target segment for this market cannot be specific. Nokia needs to target population according to their usage by providing customize service plans so that the customer can select the plan which meets their requirements. They can also segment customers regionally as the usage is much more in urban market.MARKETING MIXIt is the most famous marketing term and is used by all organization to target its customers. The elements of marketing mix are the basis of a marketing plan. It includes 4 P’s for products and 7 P’s for services. They are Product, Price, Place, Promotion and extended P’s i.e. Physical evidence, People and Process for services.ProductA product is a tangible thing that is sold by an organization to its customers in order to gain market share. To gain market share a firm needs to differentiate its products from competitors, be innovative, and eliminate the produ cts which are not doing well in the market. In case of Nokia, it is a market leader in cell phone market. To gain market share and increase its customer base, Nokia is diversifying into SIM cards market. To differentiate its product from the competitors it has to use various strategies such as mass marketing. The product offered by Nokia i.e. SIM cards can be described with the service that they can offer.PricePrice refers to the amount a customer is willing to spend. It is determined by a number of factors such as market share, growth rate, competitor pricing, etc. Nokia has to keep its SIM card prices low in order to penetrate into the mobile network market. They need to offer service plans as per the usage of the customers. While pricing, Nokia needs to keep in mind different segments that they are targeting. For instance, different plan for youngsters, corporate, businesses, SBUs. They also need to constantly update its pricing in order to compete with its competitors.PlaceIt re fers to geographical area where the product is placed. It also includes outlets, distribution channel. Nokia needs to make available its SIM cards both in rural and urban areas. It can also use its geographical reach to untap the rural markets which is still not properly covered by the existing competitors. Nokia can also use its customer care centres to sell its SIM cards. Apart from this, they can provide its SIM cards to retailers and dealers.PromotionIt represents all the marketing activities that are carried to promote a product in the market. There are various mediums to promote products such as advertisements, hoardings, etc. Nokia can use various mediums to promote its SIM cards. It can use celebrities, advertisements, hoardings, sponsoring events, etc. They can also spread awareness about its SIM cards by using canopies outside colleges.SWOT ANALYSISStrengths: Huge market share: Nokia has huge market share in the cell phone sector and therefore can use its image to be succe ssful in the service provider market. World-class technology: Nokia can make use of its world class research and development team to design better network coverage for its sim-cards. Geographical Reach: As Nokia is one of the renowned brands globally, its presence in the market is very high and can use this to provide its sim-cards service to majority of population.Weakness:New in the market: As Nokia is new in the service provider market, it will be difficult to attract customers towards its sim-cards and service plans. High customer churn rate: Due to many competitors in the market and less margin to differentiate the service from competitors, customers switch from one service provider to other if they are not satisfied with its service.Opportunities:Untapped Market: Nokia is new to the service provider market and has an opportunity to explore the market. High market growth rate: As the number of people using mobile phones is increasing rapidly. There is high growth rate in the ma rket. Increase Market Share: Nokia can increase its market share by untapping the service provider market and increasing its customer base.Threats:Competitors threat: Nokia face competitors threat from market leaders such as Airtel, Vodafone and also from new entrant Aircel which has been successful to gain market share within a short period. Global recession: It led to less  amount of disposable income with the customers. Hence, customers think twice before investing his money. Market Saturation: It poses as another threat if the service provider market saturates due to financial crisis caused by recession.3. Porter’s AnalysisI. Threat of new entrants:ââ€"  The mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the technology needed to rival the devices already available is quite advance if they want to differentiate from them.ââ€"  The barriers to entry in the mobile phone industry is high because any new entran ts will need high investments in R&D, technology and marketing in order to compete with the established organizations. ââ€"  New entrants want to take market share from the larger organisations but Nokia hold 29% of the market share in the industry, the highest market share in the industry. (BBC News, 2011) The threat of new entrants into the mobile phone industry is very unlikely as the start up cost of entering into the market at a high level needs a lot of investments and time to be considered a respectable competitor of the already established organisations.Nokia currently hold a 29% of the entire mobile phone market worldwide and for a new competitor to obtain some of their market will take either a very long term plan or something that is truly innovative and unseen before. This is because realistically the new entrant will need very high investment for R&D and marketing, and would not be able to publish positive result for a long time as they try to build a customer base an d a name for itself in an established market. In conclusion the threat of new entrants is very low and not a factor which Nokia will have to worry about in the near future.II. Power of suppliers: ââ€"  Although Nokia rely on its suppliers to supply equipment for their advanced mobile phones there are actually a number of large equipment makers, which Nokia could switch to. ââ€"  The software suppliers for their Smartphones are  now Microsoft, who will have a very high bargaining power. ââ€"  As the leading mobile phone company in the industry they are in a very strong position when bargaining with their suppliers. Nokia are in the position where they can bargain and negotiate with any mobile phone hardware maker because there is a high number of equipment suppliers that are readily available to them should their current suppliers attempt to bargain for more money with them.Nokia’s main argument would be the fact that they are a global organisation that has the highest market share in the industry, so the suppliers would not want to lose such an illustrious organisation. On the other hand, Nokia have recently created an alliance with Microsoft for their software which would be considered a major coup for Nokia more than Microsoft. As a result, Microsoft will have a lot of power when negotiating a price and share because the deal is more beneficial to Nokia than Microsoft. In conclusion, there is a moderate threat from the powers of suppliers because although the hardware suppliers have a very low power, Microsoft’s power over the software is very high because they’re very few other organisations who have the expertise and skills to rival Microsoft.III. Powers of buyers: ââ€"  The power that customers have is rising because of the increasing number of choices in the mobile telecommunication industry. ââ€"  With a lot of the Nokia competitors all offering similar packages (e.g. unlimited texts and calls) the industry is very price sensitive with customers seeking out the best value for money. ââ€"  Many of the consumers will also be tied into long term contracts so switching from one handset to another will be difficult and expensive for the consumer, as a result they may not want to change until the contract is finished.The mobile phone industry is a competitive market where the number of choices is very wide, resulting in the consumer having a lot of power because they can choose to go to one of Nokia’s many rivals if they feel Nokia are not good enough. As Nokia do not have a direct store to sell to their consumers, intermediaries such as Carphone warehouse or network stores such as Orange also have other handsets readily available for the consumers, which makes it difficult for Nokia to have a direct impact on the selling of their handsets. As a result this has created a very price sensitive market because consumers will always be on the lookout for the  best deals. In conclusion, the buyers h ave a high amount of power because of the other handsets they can purchase instead of Nokia.IV. Threats of substitute’s products:ââ€"  Mobile phones are an everyday essential in people’s lives today and people would find it hard to replace, as customers would not be able to be in constant contact when away from the house. ââ€"  On the other hand, it could be said that customers would be able to contact people through others types of media such as social networking websites, email and home telephones. Although staying in constant contact would be hard in customers’ day to day life. ââ€"  However, smart phones are capable of a lot of functions so there are many substitutes if the substitute focuses on one of the functions, e.g. digital camera can take better photos then smart phones, notebooks can surf the web just as effectively and PDAs can plan a day the same way a smart phone can. Mobile phones have become an everyday necessity in peoples’ lives b ecause of the important functions that they can do and are all available in just one handset.No other product has the ability to make phone calls, send messages, surf the web and many more in one device. The idea of being in constant communication with someone at anytime and anywhere makes the mobile phone a very important device to people. On the other hand, a mobile phone can be dissected into the key function where there are substitutes for the functions, such as the camera function on a mobile phone can be substituted for a digital camera which can do a better job than the camera in a mobile phone.In conclusion, the threat of a substitute product is very low due to the fact a mobile phone is no longer just for making calls but for all the other function as well are expected on all mobile phones. So, the only real substitute is to buy all the functions of a mobile phone in the individual products which would not be plausible to carry all around on a person at the same time. Witho ut mobile phones consumers would find it very difficult to replace, as it can offer so much to the consumers all in one device, no matter what the needs of the consumer are. Consumers rely on mobile phones a lot and would not be able to find a substitute that has all the function of a mobile phone.V. Competitive rivalry:ââ€"  Nokia rivals have moved to smart phones and androids while Nokia have only just recently released their first smart phones leaving them trailing their rivals such as Apple and HTC. ââ€"  There is also very little differentiation between the competitors which means any new smart phones in the market, like Nokia Lumia, will find it difficult to tempt existing iphone and HTC customers to switch. ââ€"  Intense competition from large companies such as; Apple, HTC, Blackberry, Sony Ericcson and LG, ect. Nokia operate in an industry where the competition is extremely fierce with high investment in R&B and marketing to compete with some of the biggest organisatio ns in the world. This year Nokia’s market share has dropped to 29% and it is forecast to continue to fall because of the rising popularity of the Apple Iphone.After Nokia’s slow move into the Smartphone market it has left them trailing their rivals, and has just released their Lumia range which will find it difficult to compete and win over consumers from their Iphones. In conclusion, competitive rivalry is very high and Nokia must be aware of the threat that competitors have on their business especially with the growing popularity of the Apple iphone and RIM blackberry. The competitive rivalry is the biggest threat to Nokia because in the Smartphone market they are considerably behind and to increase their market share will take a lot of work in a market where some of the biggest names in business operate in such as Apple and Sony.Competitive environments of Nokia For more than a decade, Nokia has been the iconic leader in the industry. However, the iPhone revolution (as well as the growth of a fully vertically integrated and higher next important step in this process of assessing the external environment will be to show the current picture of Nokia’s competitors. Hardware:  hly diverse group like Samsung) has disturbed the industry.The latest data clearly highlighted several crucial points: Firstly, Nokia reported smartphone sales of about US$ 3.4 billion for Q2 2011, while Apple’s iPhone revenue totaled US$ 13.3 billion; this makes Apple the leader  of the industry as it shipped 20 million iPhones. It is also important to understand that the average sale price (ASP) of an iPhone is more than US$ 600, while Nokia reports a smartphone ASP of around US$ 200. Secondly, Nokia was previously the market share leader, having more than one-third of the worldwide smartphone market in Q2 2010. However, one year later, this figure has decreased to only 15.7% and Nokia is the only brand that has lost market share, reporting a negative gro wth of 30%.The chart above shows the operating profits from the sale of mobile phones among the main vendors. During the second quarter of 2011, Nokia, Motorola, Sony-Ericsson and LG saw losses and did not manage to generate a profit by selling phones. During the same period, RIM and Samsung saw their shares slightly decrease but Apple grew substantially and this company now represents two-thirds of the industry with operating profit of 66.3%.From the same graph, we can also confirm that Motorola and LG are frequently making losses; this may explain why Google bought Motorola last month and why LG is considering exiting the industry before the end of 2011. The chart above clearly confirms that Nokia’s problems are not recent; it shows the change in profit share over a four-year period and we can see that Nokia has slowly lost profits and market shares to Apple. As of September 2011, Apple is currently taking 84% of the profits generated by modern smartphones; this means that Nokia’s main source of revenue is the low-end classic mobile phone.Software: The OSThe previous section highlighted the fact that Nokia saw its market share and profits decrease over the last four years, and during the same period, Apple and the iPhone took 84% of the overall profits. By studying the operating system (OS), as well as the applications that are developed by the industry, we will be able to understand how its new competitor, Apple, surpassed the previously successful Nokia. SymbianSymbian v9 was launched in 2005 and in December 2008, Nokia bought Symbian Ltd., the company behind Symbian OS and made it an open source system. Nokia’s Symbian platform market share increased to 47% but in 2010 it started to plateau and is now declining sharply, currently representing less  than 16% of new mobile phone operating systems. Symbian was mostly used by the Nokia Group and other manufacturers like LG, Motorola, Samsung and Sony Ericsson.Symbian remains the most us ed OS due to its very large installed based (more than 500 million mobile phones). However, Google’s Android has emerged as a significant challenger to the superiority of Symbian by providing a developer-friendly OS combined with better innovative functionalities, a better user interface and coming from a consumer-friendly brand (Android by Google). AndroidGoogle’s Android was launched as a free and open source operating system in 2008 and within two years, it grew from having 0% to 21% of the market share. As of 2011, Google’s Android operating system is installed on 130 million devices and it is used extensively by leading smartphone manufactures like Samsung, Motorola and HTC.Windows Phone 7The Windows Phone 7 was showcased at the beginning of 2010 and represented a significant upgrade to the struggling Windows Mobile 6 OS. Early signs were mixed but the OS was generally well received and Microsoft also created important new features like Zune, Bing, Xbox Liv e and Windows Marketplace. However, the Windows Phone arrived late on the market in comparison to the Apple iOS or Android and the OS was not free and fully open source.In August 2011, during his keynote speech at the 2011 Microsoft Worldwide Partner Conference, Microsoft CEO Steve Ballmer admitted that Microsoft simply hasn't gained any traction and that Microsoft has failed. Based on the latest figures from Nielsen, Windows Phone 7 sales only represent 9% of the market, compared to 38% for Android and 27% for the iPhone. In order to picture this incredible landscape modification in terms of the OS, both graphs below show how the top smartphone platform has moved from Symbian to Android in fewer than 4 years.Mobile applications: The previous sections described how the Nokia ecosystem Symbian failed to compete with Apple or Google. In this section, we will see how this issue also affected the developer community and therefore the applications available on Nokia’s mobile phone s and smartphones. Firstly, by analysing  the number of applications available in the Nokia application store (called OVI) we can see from the graph below that OVI has only 46,000 applications when Android or Apple have over 300,000 applications. However, we can also see from the same graph that the trend is slowly growing, confirming the idea that some developers remain interested in developing applications on Nokia’s Symbian platform, even though this platform is less competitive than Android or Windows Phone 7.Conclusion:Nokia’s strategy to diversify from cell phone manufacture to Nokia mobile network will be a great success. Moreover, it can use its goodwill and loyalty of people towards Nokia cell phone to use its sim-cards. As majority of service provider’s focus on urban areas, Nokia can use its geographical reach to uncap the rural market.In order to diversify its business in to mobile network market, Nokia needs to make use of its leading mobile phone s manufacturer image. As Nokia has build loyalty among its mobile phone users, it can use this for attracting customers towards its SIM cards and thereby gain market share. Also with its world class R & D department, it can offer many services to its customers which will help them to differentiate in their service offering from its competitors. For instance, video calling, free roaming, outgoing call restriction, etc.By focusing more on rural market which is untap to a certain extent, Nokia can satisfy its customers in rural areas which most of the existing players are not successful. Also by offering customize service plans to its customers such as offering SmS package, unlimited internet package, Free Hello tune, and so on with minimum price. Nokia can also make tie-ups with existing players such as Airtel, Vodafone, Aircel in order to gain larger market share.It can also offer better deals to customers who are buying Nokia handsets on its SIM cards which will increase its sales a s well as customer base. This will help them to develop loyalty among its customers. In order to diversify in to SIM cards segment, Nokia needs to use mass marketing by implementing various promotion strategies such as Advertisements, Hoardings, Sponsoring events, canopies outside colleges and  so on. Nokia also needs to plan its distribution strategy in order to reach to maximum people. They can also use their ‘Connecting People’ tagline in its SIM card, thereby giving additional meaning to it.Thus, to diversify in to SIM card market is a better option for Nokia to increase its market share and revenue. Also this will help them to build larger customer base which will ultimately result in one of the leading brands in the telecommunications industry.