Imc Nike - 875 Words

Integrated Marketing Communications: Nike Ashford BUS 615 (MOE1540A) Dr. Paula Zobisch October 12, 2015 Nike is known worldwide for manufacturing and selling performance shoes as well as shoes that have become a part of the world’s most fashion savvy athletes and laymen alike. Nike has a great corporate image and boasts the likes of the wildly popular classics such as the Air Jordan, the Air Max, and the Air Force One shoe. Nike has clearly devoted time, research and energy into its company marketing and branding tactics. The very well know slogan â€Å"Just Do It†, has become a household phrase. In this paper, we will look at the integrated marketing communication tactics (IMC) used by Nike. We will analyze their†¦show more content†¦Another traditional marketing tactic has been to utilize super star basketball players such as Michael Jordan to advertise their products, namely shoes. When the only option was print or television, Nike used star athletes to showcase their products and influence the decision of shoe buyers. Couple the desire to play like Michael Jo rdan, with slogans that make the average feel invincible and you create brand magic. Looking at the marketing flow chart, Nike has always had a clear vision and mission. The company has used the power of words to influence how buyers of athletic apparel think. Nike has also taken those words and backed them up with a product that has delivered quality over and over throughout the years. Through clear objectives and strategy to become the largest athletic apparel name brand, Nike has succeeded in being viewed as both trendy and classic. When you look at the difference between digital venues and traditional venues, digital amounts to the trendiness, while classic equates to the traditional approach they have maintained. This leaves no room for improvement in their tactics. If a company uses integrated marketing communications to ensure that every message through every channel is consistent and targets the right audience the marketing efforts will be successful. References Cendrowski, S. (2012). NIKES NEW MARKETING MOJO. Fortune, 165(3), 80-88. Levin, L. A., Show MoreRelatedNike Imc Campaign4712 Words   |  19 PagesAdvertising and Public Relations | | Executive Summary Best known for their â€Å"Just do it† branding, Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as â€Å"ASICS†, the founders of the company decided to take a different approach to their business. When they launched their Nike line, they realized that having an athlete endorse their shoes would be a great way to reach out to the worldRead MoreNike Intergrated Marketing Communication Plan3554 Words   |  15 PagesIntegrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficialRead MorePromotion Strategy: Nike Athletic Shoes1088 Words   |  4 PagesPromotion Strategy: Nike Athletic Shoes Currently, Nike has a strong promotional strategy for its shoes. The just do it slogan has been around for years, and most people can clearly identify that slogan as belonging to the Nike brand (Nike, 2012). Nike also uses many different celebrities and famous people to market their products. When athletes that everyone recognizes wear Nike shoes, it only makes sense that others who admire those athletes would also want to wear those shoes. The more athletesRead MoreNike and the Concept of Integrated Marketing Communications894 Words   |  4 PagesNike and the Concept of IMC: The concept of Integrated Marketing Communications is an important factor whose essence is achievement of the need for a holistic approach in the implementation of the tools of marketing communication. The concept can be described as the coordination and integration of every marketing communication tool, source, function, and avenue within an organization into a flawless program that capitalizes the effect of customers and other users at minimal costs. The significanceRead MoreThe Key Attributes And Benefits Of Nike Free Running Shoes973 Words   |  4 PagesThe key attributes and benefits of Nike Free running shoes is how this shoe demonstrates advantages of barefoot training. Nike Free running shoes allow freedom, and allows for individual’s to have a good grip and flex in their feet, while exercising the muscles in a natural way. Exercising these muscles allow individuals to accomplish some benefits for their performance. Also, this shoe empowers flexion and expansion, an d these shoes are very lightweight. Nike Free has unique selling points suchRead MoreNikes Imc Plan5035 Words   |  21 Pages1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.2 Nike Origin and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Roles of Marketing and Public Relations in Modern Organizations1808 Words   |  7 Pagesmarketing in a relational, counselling and policy-making role. With the birth of Integrated Marketing Communications (IMC) or Integrated Communications (IC), the lines between marketing and public relations are becoming increasingly blurred, making it diff icult to differentiate between the two functions. This essay aims to examine the two roles in the light of the emergent phenomenon of IMC to determine their individuality as well as their interdependence on each other for the best possible outcomes. Read MoreThe Analysis of Marketing Communications Campaign with the Case of Nike Football Shoes2352 Words   |  10 Pagescommunications campaign in sport industry. The model includes five parts: Align with marketing objective, consider the target market, set promotional objectives and develop promotional mix. Finally, I will take Nike as a case study; evaluate their practice on these steps, and show how Nike company promote their football shoes on their marketing communication campaign. Literature Review Schramm (1960) argues that there are four key components involved in communications process: sender, message, mediaRead MoreIntegrated Marketing Communications4706 Words   |  19 PagesShows examples of communication noise that affects television. Question for Students: Can you think of additional examples of noise in advertising or marketing communications? Integrated Marketing Communications Integrated marketing communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program, which maximizes the impact on consumers and other end users at a minimal cost. This integration affects all ofRead MoreBehavior And The Perception Of The Shoe Industry1554 Words   |  7 PagesMost of the answers across all of the conducted interviews tended to be very consistent in regards to habits and the perception of the shoe industry as a whole. The interviews indicated that either Nike or Adidas tended to be the brand of choice due to perceived quality and most subjective measures such as styling and comfort. As far as where interviewees were most likely to purchase their shoes, sporting goods stores such as Sports Authority and Modell’s (both in-person and online purchases) or

How I Paint My Own Reality - 2134 Words

At its simplest, identity is who one is and can be divided into personal, social and cultural. Personal identity is the state of self as an individual, personal experiences and who one is outside of collective assembly. Adversely, social identity takes into consideration position in society and belonging in groups. These may include gender, class and ethnicity among others and shape a person’s sense of self in terms of how much power and social standing they have. Cultural identity is expression of culture and surroundings, like beliefs and traditions. In her art, Frida Kahlo explores all these aspects of who she is. She has been quoted as saying â€Å"I never paint dreams or nightmares. I paint my own reality†. This quote could be a response to Andre Breton, poet and artist, who described Kahlo’s work as surrealist. While many could not begin to imagine the pain expressed in Kahlo’s art and were quick to pass it off as surreal, the quote states that the e vents and emotions described are real and present. â€Å"I paint my own reality† reflects how Kahlo paints her identity and significant events in her life. The fact that she paints her experiences mirrors the quote, as she is painting what she lived through. In other words, she paints her reality. Frida Kahlo was born as Magdalena Carmen Frida Kahlo in Mexico in 1907. She suffered from many medical problems. At 7 she contracted polio. Later, at 18 she was in a streetcar accident which resulted in various injuries, most significantlyShow MoreRelated Michelangelo and The Sistine Chapel Frescos Essay1441 Words   |  6 Pages10th of May 1508 I signed a contract to agree to fulfill Pope Julius’commission on painting the ceiling of the Sistine Chapel. I had bad feelings about thewhole thing from the day Julius commissioned me to paint instead of sculpt. I am anarchitect and sculptor not a fresco painter. It is not that I doubt my ability’s to completesuch a task, but I believe that there are other artists that would be much better suited for the job than I. It is of course an honor to be chosen to paint such a ceiling andRead MoreColor Symbolism, The Invisible Man, By Irving Howe1584 Words   |  7 Pagesdescribed by Irving Howe in his 1952 review of Ralph Ellison’s Invisible Man â€Å"This novel is a soaring and exalted record of a Negro s journey through contemporary America in search of success, companionship, and, finally, himself;†. Invisible Man paints a portrait of self-discovery through a narrator who journeys through the dialects and microaggressions of American Multiculturalism. Displaying an Alternate Universe where obvious symbolism is presented not only the audience, but the narrator as itRead MoreAnalysis Of The Invisible Man By Irving Howe1584 Words   |  7 Pagesdescribed by Irving Howe in his 1952 review of Ralph Ellison’s Invisible Man â€Å"This novel is a soaring and exalted record of a Negro s journey through contemporary America in search of success, companionship, and, fi nally, himself;†. Invisible Man paints a portrait of self-discovery through a narrator who journeys through the dialects and microaggressions of American Multiculturalism. Displaying an Alternate Universe where obvious symbolism is presented not only the audience, but the narrator as itRead More Art Comparison Essay1701 Words   |  7 Pages These are the thoughts that came to my head as I gazed at two works of art by two Mexican artists at MoLAA museum of art . I visited two museums, Bowers Museum of cultural Art in the heart of Southern California and the Museum of Latin American Art in Long Beach for my report unfortunately I only liked the works in MoLAA and will talk about it through out my paper. I will talk about two Mexican artists Rafael Cauduro and David Alfaro Siqueros that caught my eye, and made me want to learn more ofRead MoreWhy I Don t Have A Home1534 Words   |  7 Pagestheir home. But for me? I don’t have a home. The year is 750 AD and I live in the capital of The Tang Dynasty(618-907), Chang’an; the cultural center where you can thrive as a person; making me part of Ancient China’s â€Å"Golden Age(â€Å"Ancient China For Kids† 6).† However, I don’t feel my sense of belonging here. I’m in a place I didn’t ask to be in: being a young orphan girl, trying to make a living on my own. I have no relation with the top class imperial family, nor am I involved with any sort ofRead MoreMy Study Of Landscapes And Landscape Theory1637 Words   |  7 Pagesthe sleepy grandeur of nature is stirred up†¦ arouses the inner force of the subject†¦ and laid the groundwork of the sublime tradition’. (B.Beckley, 2001) This became my main area of focus for my work; to create a series of paintings showing the power and unpredictability of nature over a landscape. In my previous project I began my study of landscapes by focussing on our everyday surrounding and variances in landscapes being dependant on individuals social and cultural differences. In LandscapeRead MoreAnalysis Of Carmen Frida Kahlo1172 Words   |  5 Pagesthe child. She expressed her feelings of pain and frustration in a painting which she painted in 1932 called â€Å"Henry Ford Hospital†. Frida once said, â€Å"My painting carries with it the message of pain† (Frida Kahlo). The painting was a reflection of how Frida felt when she had a miscarriage and was not able to bear a child. In the painting, Frida paints herself lying in a bed unclothed with sheets that are covered with blood inside an empty room, with brown carpet and the sky being blue. Her body isRead MoreStarry Night By Vincent Van Gogh1302 Words   |  6 Pagesartist himself. When people hear the name â€Å" Vincent Van Gogh,† most automatically think of the crazed artist that cut off his own ear and would consume paint. Starry Night by Van Gogh is arguable one of the best renowned painting of all time. If you were to google â€Å" Vincent Van Gogh† the suggested search would recommend his painting â€Å" Starry Night.† Giving insight to just how popular his painting is. There are a lot of things that did play in the making of Starry Night, and his mental stake was oneRead MoreThe Museum Of Modern Art1358 Words   |  6 Pages I chose to travel to the Museum of Modern Art for this assignment. Once I was there, I wasn’t sure which artwork I wanted to focus my analysis on. At first I was overwhelmed by the sheer enormity of the museum (I have never been), but after a little while I gained my bearings and began to explore for 20th century art. After viewing many of the paintings that we discussed in depth in class and many that we did not, I decided to write my analysis on â€Å"Street Light,† by Giacomo Balla. I chose thisRead MoreMajor Themes And Societal Importance Of The Heart Of Darkness1302 Words   |  6 Pagesunnamed narrator expresses the belief that imperialism is fundamental in distributing a nation’s power. For example, when talking about the beauty of the Thames in part 1, the narrator does not describe its physical attributes, but instead explains how it has served some of the greatest explorers and their dreams. He says, â€Å"What greatness had not floated on the ebb of that river into the mystery of an unknown earth!...The dreams of men, the seed of commonwealths, the germs of empires† (Conrad, 5)

Culture Views on Health Free Essays

Jessica Knott UOP HCA 230 04-19-2010 Cultural Views on Health Health can have different meanings to different people and in their cultures around the world. A person’s health is not any different when it comes to an individuals, nor does it matter what part of the world they are in but they still have the same thing in common physical, mental, social, and spiritual beings. A person’s health refers to how they feel and also how they relate to their environment and the people that share that environment with them. We will write a custom essay sample on Culture Views on Health or any similar topic only for you Order Now People’s lives and morals are a combination of the different areas is what makes them who they are, and this does not change because of the area where they are from. A person who is happy and has a healthy lifestyle has created a healthy balance of their physical, social, spiritual, and emotional part of their life. â€Å"There are different ways of looking at health. Every culture has a concept of health that is probably different to that of others† (Capdevila, 2006) A person’s upbringing or background can affect the medical treatment they receive. Some cultures believe in holistic medicine. Some cultures treat their people with such practices without seeking treatment from a clinic or facility. The ethnic, cultural, and personal belief of an individual can affects the ability to receive care. For example in China herbal and holistic medicines are use everyday to help treat patients. These remedies have been used for centuries and continue to be passed down from generation to generation. Now Asian Americans have faith and believe in plants and their healing properties. The new fad in American culture of wellness and feeling the harmony between the mind, body, and spirit has its roots also in the Chinese culture. American culture looks for healing in new modern techniques of medicine and in technology. Americans usually say that we treat the disease and not the patient because we don’t have a patient without the disease. A lot of people believe that the herbal approach is helpful, while others do not believe. Some people believe that it should not be relied on because different people have different ways of providing medical care when it comes to herbal medicines. But a lot of Americans still have a more modern views when it comes to health care, due to the fact that we have the best and latest medical technology. â€Å"The Asian American/Pacific Islander population in the U. S. is mostly foreign-born. Therefore, these families continue to hold on to traditional views of health and illness† (Cantore, 2008) Acupressure is usually what is used in the Asian culture. But it is also being used now in the United States because we have a mixture of cultures. People from all cultures are now using acupressure to help as a cure. It supposes to help with smoking addictions and relieve the pain of childbirth. â€Å"It can be used to stimulate sleep or digestion or to increase mental stability. †¦ Many doctors recommend meditation and yoga to relax patients undergoing modern procedures such as chemotherapy or surgery. † (Cantore, 2008) â€Å"Eastern practices are popular because health consumers are more informed and are taking more responsibility for and control of their health. In addition, these practices and remedies assist the body in maintaining health and aid the body in natural healing. (Cantore, 2008) Vietnamese culture which is still an Asian culture, believes in harmony, balance in their lives and with their health. There are many differences between the American and Vietnamese cultures, for example in America if you are overweight or obese it is not a good thing. But in the Vietnamese culture being overweight or obese is seen as a good sign of economic status and people actually envy yo u of this. There are implications to health care providers when it comes to both cultures. For example, in a culture where obesity is more acceptable, health care providers are challenged to provide care to more people. â€Å"Stopping the cycle of obesity before it becomes the leading cause of preventable disease and death in the United States is a priority for community health nurses. † (Durand E, Logan C, Carruth A, 2007) Every culture and society has their own beliefs and morals. Some believe in the herbal medicine, some believe that they are heal by faith, and some use technology for the answer. But I believe that the important side of that is that we must respect what a person believes is right. As long as the patient is not going to cause themselves any harm by holding onto cultural practices, is allowed to follow their traditional beliefs. Some of the medical practices that come from other regions and cultures are now being more accepted into the modern world, so we should be open to many different options when it comes to our health and treatment plans. References Capdevila, G (2006, May 25) BOLIVIA: Wanted – Healthcare Adapted To Indigenous Cultures. Retrieved on April 11, 2009 from http://ipsnews. net/news. asp? idnews=33372 Cantore, J (2008) Modern Nursing, Traditional Beliefs. Minority nurses can play a crucial role in helping Asian patients bridge the gap between East and West, old and new. Retrieved on April 10, 2009 from http://www. minoritynurse. com Durand E, Logan C, Carruth A. (2007). Association of maternal obesity and childhood obesity: implications for healthcare providers . Journal of Community Health Nursing. 24 (3): 167-76 (journal article – review, tables/charts). Retrieved on April 11, 2009 from EBSCOhost database. How to cite Culture Views on Health, Papers

Mobile Phones in Market

Question: Discuss about the Mobile Phones in Market. Answer: Introduction: In todays world mobile phones is a commodity or product that is exceedingly demanded by consumers keeping in consideration the growing use of the product because of the formation of new mobile companies, plentiful suppliers providing phones at reasonable prices which attracts buyers from all kinds of income classes who can easily afford a mobile phone of the price range they can want to buy. Just like other markets, demand and supply concepts are crucial to the mobile phones market but the extreme saturation of the market considering the large number of sellers supplying phones of wide price ranges which satisfies to people from all income classes the demand and supply of mobile phones may or may not be affected by the changing price. Below we see more into this theory of how mobile phones market gets affected due to changing prices, as well as look into the factors that affect the mobile phones market Mobile phones market: As of the year 2009, as was noted by the The Guardian more than half of the world population had mobile phone accounts which must have increased further after the growth of suppliers and units of the product in the market. The sale of mobile phones in the nations which are poorer rose considerably in the years from 2006 to 2010 (MegaEssays). As per the GSM association the mobile phones industry revenues were expected to go up to $1.9 trillion in 2015 as the number of mobile connections pitch to 9.1 billion (Bingemann, 2012). Effect of price changes and pricing strategies on the mobile phones market: If we consider the pricing strategies of mobile phones, then prices are fixed on differentiation of devices and the price point segments giving rise to different equilibrium prices based on demand and supply of different types of mobile phones. Pricing is also dependent on the competitors prices. Demand of the mobile phones differs as per geographical regions, distribution chain, local taxes, etc. (Lipsey et al, 2011). If we consider the differentiation between the devices and revenue obtained from those then we see that marginal revenue from a smart-phone which is considered of the higher segment is greater than a phone from the lower end. The market structure of mobile phones is unusual, as in there is no perfect completion but there is no oligopoly either even though the market is driven mostly by a fewer number of big players in the industry. If we consider demand for mobile phones then it also depends on the preference pattern of consumers based on brands (Saharan, 2013). Hence, a consumers reaction towards price changes of the product is very much dependent on the other factors related to the consumer. As we know in the growing mobile phones market, there are mobile phones of different price ranges. Some may be inexpensive and some towards the higher end pricing that can be said to be expensive, though the change in price is also reflected in the quality of the mobile phones. Hence, with phones available at different prices, phones of margins close to each other are often found to be pretty much as substitutes to each. Thus, if the price of i-Phone rises beyond a consumers affordability, then he might switch to a mobile phone of some other company which would satisfy his preference as much as possible as i-Phone would do. But we can completely realize in that case the demand for i-Phones will fall as now consumers who are not able to afford i-phone at the higher price would be switching to mobile phones from other companies. In this case, we see that the law of demand does apply to individual companies. With increasing competition as well as availability of large number of sellers with products of different price ranges, it is expected that with rise in a mobile phone of one particular commodity may lead to the fall in demand for that company. Although, we should also consider the case of presence of almost substitutes of mobile phones in one company itself. In that case when the price of a particular model of i-phone rises, the consumer shall not be able to afford it but he can surely switch to some other model of i-phone which gives him a closer utility to what he would have achieved by purchasing the previous model. Then as we see a shift in the demand curve takes place both in the cases of competition between different companies each supplying close substitutes as well as availability of products of different ranges within one company itself. As we see in the figure below, with rise in price of a particular model/type of mobile phone from company A, the demand for another model in the same company rises. Thus with rise in price company As mobile phone of model 1, the demand for model 2 in the company rises, represented by the shift in the demand curve upward from D to D (Mankiw, 2007). Similarly in the figure below we see, that as the price of company As mobile phone rises, it can lead to a rise in demand of company Bs phones shifting the demand curve of company B upwards, leading to rise in equilibrium quantity and price. Now that was for the rise in price, for the fall in price of phones there can mostly lead to the rise in demand. That holds true even for within one company products, where a fall in price of i-phone of a higher quality model will push up its demand or between companies, like a proportionately higher fall in price of Samsung phones will make people demand more of Samsung phones and less of i-phone. We see this in the two diagrams below. In part a of the diagram we see that within company A, a fall in price of a mobile phone of a particular model will increase its demand and in b we see that as price of mobile phone in company B falls more that company A, its demand goes up and company As demand falls. Other factors affecting the demand for mobile phones: Now above we just saw the price change effects on demand which included price of one country as well as its competitors and how it affects demand on both ways. There are many other factors which affect the demand for mobile phones or causes shifts in it. Those factors are: Rise in income causes higher purchasing power of consumers which causes rise in demand for mobile phones (Samuelson et al, 2010) Preference patterns affect demand as some individuals may prefer a specific type of phone Expectations of future prices affect demand as customers expecting the i-phones price to fall in future will buy less now Marketing and advertisement done by company affects as with higher promotion of the phone will attract more customers Prices of complementary products like accessories, chargers, power banks also matter Prices of the other products the company produces also matter. Like Samsung produces TVs, laptops and tabs too. Prices of substitutes also matter, like that of tabs, laptops, etc. Macroeconomic factors like inflation, economic boom or recession affect the demand along with population changes since growing population would demand more of mobile phones. (UKEssays, 2015) Availability and the cost of credit matters as with higher costs of credit people may buy less phones Relationship with telecom partners matter. (Varian, 2010) In all the above case either a demand shifts can occur as below: Factors that affect the supply of mobile phones: Supply of mobile phones is also crucial. Apart from the law of supply which says with rise in price supply of a product increases other factors also cause changes in supply of mobile phones. The below factors cause a shift n the supply curve of phones: Rise or fall in input prices increases/decreases cost of producing phones hence affecting the supply of phones in the market. Input prices may include costs involving expenditures on marketing, advertisements, prices of softwares, etc. Advanced or progressive technology causes rise in supply of phones and vice versa (Sowel, 2010) Price of other goods that the company can produce affects supply of mobiles that the company produces. If the demand and price for some other product rises they might produce less of phones. For example if the company prefers to produce more of laptops ot tabs then it would produce less phones Future expectations by the company for demand to rise or fall may be reflected in the supply of phones in the present day Competition and hence market size affects the supply for phones tremendously. With growing no. of sellers in the market the overall supply of phones is increasing. (Pindyck et al, 2009) For all the above supply affecting factors, there occurs either a fall in supply shifting the supply curve leftwards or rise in supply shifting the supply curve rightwards as we see below. Conclusion: Over the next following years the mobile phone price is expected to fall because of the growing competition and the increased supply of mobile phones by many producers (Fig 2), which will soon lead the market to reach a point of saturation such that the demand would grown at a slower rate ( Knowledge@wharton, 2012). The prices would fall essentially because of the growing markets in developing economies like China and India (Pettinger, 2012). Thus, we saw how the sale of mobile phones is increasing globally and soon would reach its saturation point where billions of users would own mobile phones and hence demand would be growing slowly. The growing demand and supply is also benefitting industries related to the mobile phone industry like the telecommunications industry or the ones which sell accessories that act as complementary goods for mobile phone. Growth in sale of mobile phones is also in a way boosting economic growth with its considerable contribution to the GDP of economies and helping citizens be more connected to the world through internet or mobile applications. References: Pindyck, R, Rubinfeld, D Mehta, P 2009, Microeconomics, Pearson, South Asia Varian, H 2010, Intermediate microeconomics, Affiliated East-West Press, New Delhi Mankiw, G 2007, Economics: principles and applications, Cengage learning, New Delhi Samuelson, P Nordhaus, W 2010, Economics, Tata McGraw Hill, New Delhi Lipsey, R Chrystal, A 2011, Economics, Oxford, New Delhi Sowell, T 2010, Basic economics, Basic books, USA UKEssays, 2015, Factors that influence the demand for mobile phones, viewed 31 August 2016, https://www.ukessays.com/essays/economics/factors-that-influence-the-demand-for-mobile-phones-economics-essay.php Saharan, P, 2013, Demand Supply analysis (Nokia), viewed 31 August 2016, https://www.slideshare.net/hooda_27/demandsupplyanalysis-nokia MegaEssays, Evaluation of Supply and Demand of consumers use of mobile telephony, viewed 22 August 2016, https://www.megaessays.com/viewpaper/201845.html Pettinger, T, 2012, Falling price of mobile phones, viewed 31 August 2016, https://www.economicshelp.org/blog/6279/economics/falling-price-of-mobile-phones/ Bingemann, M, 2012, The Australian, The mobile phone industry is growing at an incredible pace and not slowing down, viewed 31 August 2016, https://www.theaustralian.com.au/business/technology/the-mobile-phone-industry-is-growing-at-an-incredible-pace-and-is-not-slowing-down/story-e6frgakx-1226289763230 Knowledge@wharton, 2012, How forces that drive the mobile industrys growth also threaten its future, viewed 31 August 2016, https://business.time.com/2012/06/28/how-forces-that-drive-the-mobile-industrys-growth-also-threaten-its-future/.